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Wrangler: For the Ride of Life

Client: Wrangler
Date: Sep 2021
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Wrangler, a global icon in jeanswear and casual apparel, today announced its fall/winter 2021 advertising campaign, 'For the Ride of Life,' which celebrates everyday people pursuing new adventures with energy and optimism.

Inspired by the resilience it takes to see challenges as opportunities and leave nothing on the table, the campaign is styled by Hollywood’s sought-after Heidi Bivens and serves as a springboard for a heightened level of western-inspired fashion and culture that is more relevant worldwide than ever before.

'For the Ride of Life' is anchored by an inspirational campaign film narrated by rising country music star and long-time friend of the brand, Orville Peck. The film features a diverse array of real people following their passions, from a rap crew to a roller girl gang; an eSports player, skateboarder and cowgirl; to young families and an older couple starting a new life together. The result is a celebration of those who live with optimism, joy and courage, no matter where their ride of life may lead.

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