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Wrangler: Icons

Client: Wrangler
Date: Sep 2019
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Wrangler has launched its AW19 'Icons' collection with a campaign that celebrates the hedonism and mischief of a legendary afterparty – the kind that goes down in music mythology.

For decades, some of the most influential music artists across all genres, from Rihanna to Mick Jagger to Bob Marley, have worn Wrangler. The Icons collection is a reissue of six definitive cult styles for men and women – worn by legends, restyled for today.

The denim icon has long created era-defining style, but in 2019 it created game-changing technology. Its INDIGOOD innovation – launched this year, making news headlines all over the world – is a revolutionary new technique to create sustainable denim, with a foam-dyeing process that uses 100% less water and 60% less energy.