Holiday Lab by WPP AUNZ
For the first time, online travel company Luxury Escapes are prescribing a tangible remedy for the post-holiday blues; unveiling the world’s first ‘Holiday Lab’, via experiential agency Graffiti.
Based on the consumer insight that over 60% of Australians report feeling a ‘sense of dread’ on returning to the office after a break, Graffiti was charged with creating an experience that helped consumers get over their holiday blues.
To address the issues, Graffiti created “The Holiday Lab”, an interactive pop-up store to showcase holiday experiences through touch, taste and sound.
Graffiti is part of WPP AUNZ Australasia’s leading creative transformation group.
Creative Execution and production - Graffiti Experiential
Strategy – The Royals
PR - Character + Distinction