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Gordon Young
Editor-in-chief at The Drum

Holiday Lab by WPP AUNZ

Agency: WPP AUNZ
Date: Feb 2020
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For the first time, online travel company Luxury Escapes are prescribing a tangible remedy for the post-holiday blues; unveiling the world’s first ‘Holiday Lab’, via experiential agency Graffiti.

Based on the consumer insight that over 60% of Australians report feeling a ‘sense of dread’ on returning to the office after a break, Graffiti was charged with creating an experience that helped consumers get over their holiday blues.

To address the issues, Graffiti created “The Holiday Lab”, an interactive pop-up store to showcase holiday experiences through touch, taste and sound.


Graffiti is part of WPP AUNZ Australasia’s leading creative transformation group.


Creative Execution and production - Graffiti Experiential

Strategy – The Royals

PR - Character + Distinction

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