Alex Arcoleo: First Sunset by Workshop & FCB Inferno

Date: Aug 2016
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Creatives, Ali Dickinson and Jack Walker of FCB Inferno, have partnered with new music agency Workshop to create a music video for artist and producer Alex Arcoleo. In a unique role-reversal, Workshop commissioned the pair to devise and direct the film for Arcoleo’s latest track ‘First Sunset’ as a client.

The narrative for ‘First Sunset’ is adapted from the short story ‘The Sunny Cloud’ by Naomi Stafford which tells the story of a happy cloud who attempts to join in the summer fun but is soon dismayed to realise he’s not wanted.

Adapting the story for screen, the creative directing duo created a hyper-real summer setting, contrasting cinematic with a number of quirky characters and a charmingly handcrafted Cloud puppet.


Creatives: Ali Dickinson, Jack Walker

Additional Credits: Executive Producer: Liam Klimek

Director of Photography: Murren Tullett

1st Assistant Camera: Marco Alonso

2nd Assistant Camera: Jack Whitefield

Stylist: Neesha Champaneria

Art Department: David Hamilton

Editor: Ellie Johnson

Grade: Adam Clarke

Post Production: Absolute Post

Flame: Carl Godwin-Alvarez

Flame: Chris Chitty

Puppetry Director and Design: Emma Powell

Pupeteer: Adam Blake and Debbie Hard

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