Alex Arcoleo: advert-body-2 by Workshop & FCB Inferno

Creatives, Ali Dickinson and Jack Walker of FCB Inferno, have partnered with new music agency Workshop to create a music video for artist and producer Alex Arcoleo. In a unique role-reversal, Workshop commissioned the pair to devise and direct the film for Arcoleo’s latest track ‘First Sunset’ as a client.

The narrative for ‘First Sunset’ is adapted from the short story ‘The Sunny Cloud’ by Naomi Stafford which tells the story of a happy cloud who attempts to join in the summer fun but is soon dismayed to realise he’s not wanted.

Adapting the story for screen, the creative directing duo created a hyper-real summer setting, contrasting cinematic with a number of quirky characters and a charmingly handcrafted Cloud puppet.