Jimmy John's: Home in the Zone by WorkInProgress
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Jimmy John’s latest campaign is the 'Home in the Zone' contest, which will give one Jimmy John’s superfan a real home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores — the “Sandwich Delivery Zone” — in order to maximize freshness.
Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the 'Home in the Zone' contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run through 4 October, 2019.
In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13bn third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries, and 76% hold the restaurant partially responsible for those errors.
The 'Home in the Zone' Contest is supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich.
In one of the ads, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat—it’s merely a façade so the family can qualify for delivery within the zone. “Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.” He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone, and how to enter the contest. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. Why? “Because sandwich.”
Credits
Jimmy John's
Home in the Zone Campaign
JIMMY JOHN'S
CHIEF MARKETING OFFICER
John Shea
DIRECTOR OF CONSUMER ENGAGEMENT
Nathan Louer
DIRECTOR OF CUSTOMER ACQUISITION & LOYALTY
Suzanne DeRouchie
SENIOR DESIGNER
Chris Phillips
MARKETING OPERATIONS SENIOR MANAGER
Kristi Kaiser
HEAD OF CONSUMER VIDEO & CHIEF EDITOR
Spencer Liautaud
AGENCY:
WIP_
LAUNCH DATE
Monday, August 19th, 2019
PARTNER_CREATIVE
Matt Talbot
CREATIVE DIRECTOR
Stephen Dalton
CREATIVE DIRECTOR
Lauren Perlow
ASSOCIATE CREATIVE DIRECTOR
Josh Shelton
ASSOCIATE CREATIVE DIRECTOR
Haley Garyet
SENIOR DESIGNER
Jimmy Rosen
PARTNER_PRODUCTION
Stafford Bosak
EXECUTIVE PRODUCER
Molly Schaaf
PARTNER_ACCOUNT & STRATEGY
Alex Guerri
PARTNER_ACCOUNT & STRATEGY
Evan Russack
DIRECTOR_ACCOUNT & STRATEGY
Stacy Moss
SUPERVISOR_ACCOUNT & STRATEGY
Sally Kubancik
PARTNER_TECHNOLOGY
Harold Jones
PRODUCTION
PRODUCTION COMPANY
Arts & Sciences
PRODUCTION SERVICE COMPANY
Animals
DIRECTOR
Adam & Dave
DIRECTOR OF PHOTOGRAPHY
Benn Martenson
EXECUTIVE PRODUCER
Marc Marrie
LINE PRODUCER
Gillian Marr
EDITORIAL
EDITORIAL COMPANY
MackCut NYC
EDITOR
Ryan Steele
ASSISTANT EDITOR
Devon Flint
EXECUTIVE PRODUCER
Gina Pagano
COLOR
COLOR Company 3 (NYC)
COLORIST
Tim Masick
PRODUCER
Kevin Breheny
VFX & FINISHING
VFX & FINISHING COMPANY
Framestore (LA)
FLAME ARTIST
Theo Maniatis (lead), Eric Bruno
PRESIDENT, ADVERTISING NORTH AMERICA
James Razzall
HEAD OF PRODUCTION
Bethan Thomas
VFX PRODUCER
Georgina Poushkine
PRODUCTION COORDINATOR
Jamie Runkle
MUSIC
MUSIC HOUSE
APM Music
AUDIO
MIX HOUSE
Coupe Studios
AUDIO ENGINEER & SOUND DESIGNER
Greg McRae
AUDIO EXECUTIVE PRODUCERS
Aaron Lasko & Eric Singer