Jimmy John's: Home in the Zone by WorkInProgress

Date: Aug 2019
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Jimmy John’s latest campaign is the 'Home in the Zone' contest, which will give one Jimmy John’s superfan a real home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores — the “Sandwich Delivery Zone” — in order to maximize freshness.

Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the 'Home in the Zone' contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run through 4 October, 2019.

In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13bn third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries, and 76% hold the restaurant partially responsible for those errors.

The 'Home in the Zone' Contest is supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich.

In one of the ads, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat—it’s merely a façade so the family can qualify for delivery within the zone. “Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.” He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone, and how to enter the contest. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. Why? “Because sandwich.”

Credits

Jimmy John's

Home in the Zone Campaign

JIMMY JOHN'S

CHIEF MARKETING OFFICER

John Shea

DIRECTOR OF CONSUMER ENGAGEMENT

Nathan Louer

DIRECTOR OF CUSTOMER ACQUISITION & LOYALTY

Suzanne DeRouchie

SENIOR DESIGNER

Chris Phillips

MARKETING OPERATIONS SENIOR MANAGER

Kristi Kaiser

HEAD OF CONSUMER VIDEO & CHIEF EDITOR

Spencer Liautaud

AGENCY:

WIP_

LAUNCH DATE

Monday, August 19th, 2019

PARTNER_CREATIVE

Matt Talbot

CREATIVE DIRECTOR

Stephen Dalton

CREATIVE DIRECTOR

Lauren Perlow

ASSOCIATE CREATIVE DIRECTOR

Josh Shelton

ASSOCIATE CREATIVE DIRECTOR

Haley Garyet

SENIOR DESIGNER

Jimmy Rosen

PARTNER_PRODUCTION

Stafford Bosak

EXECUTIVE PRODUCER

Molly Schaaf

PARTNER_ACCOUNT & STRATEGY

Alex Guerri

PARTNER_ACCOUNT & STRATEGY

Evan Russack

DIRECTOR_ACCOUNT & STRATEGY

Stacy Moss

SUPERVISOR_ACCOUNT & STRATEGY

Sally Kubancik

PARTNER_TECHNOLOGY

Harold Jones

PRODUCTION

PRODUCTION COMPANY

Arts & Sciences

PRODUCTION SERVICE COMPANY

Animals

DIRECTOR

Adam & Dave

DIRECTOR OF PHOTOGRAPHY

Benn Martenson

EXECUTIVE PRODUCER

Marc Marrie

LINE PRODUCER

Gillian Marr

EDITORIAL

EDITORIAL COMPANY

MackCut NYC

EDITOR

Ryan Steele

ASSISTANT EDITOR

Devon Flint

EXECUTIVE PRODUCER

Gina Pagano

COLOR

COLOR Company 3 (NYC)

COLORIST

Tim Masick

PRODUCER

Kevin Breheny

VFX & FINISHING

VFX & FINISHING COMPANY

Framestore (LA)

FLAME ARTIST

Theo Maniatis (lead), Eric Bruno

PRESIDENT, ADVERTISING NORTH AMERICA

James Razzall

HEAD OF PRODUCTION

Bethan Thomas

VFX PRODUCER

Georgina Poushkine

PRODUCTION COORDINATOR

Jamie Runkle

MUSIC

MUSIC HOUSE

APM Music

AUDIO

MIX HOUSE

Coupe Studios

AUDIO ENGINEER & SOUND DESIGNER

Greg McRae

AUDIO EXECUTIVE PRODUCERS

Aaron Lasko & Eric Singer

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