RTM, part of Rethink Group plc, delivers world-class talent management and recruitment services. With a strong focus on data analysis, RTM's scientific, measured approach is what sets them apart from other talent management suppliers. Keen to capitalise on this, they asked Bristol creative agency Workbrands to create a new brand identity that would reflect their company ethos and cement their position in the marketplace.
Following a series of thought-provoking brand workshops, Workbrands created a strategic foundation on which to build the new brand. By creating the letters T and M from a series of dots, giving a nod to atoms representative of RTM's scientific approach with measurable results, they ensured the brand mark reflected RTM’s philosophy, which formed the basis for the brand’s visual language.
Once the new visual identity was in place, it was rolled out to a range of marketing materials including a parallax website and a video animation outlining RTM's offering.
Creative Director: Nick Farrar
Art Director: Tom Ovens
Additional Credits: Designers: Simon Tandy, Darren Thomas
Motion Graphics: Darren Thomas
Account Manager: Emma Jones