Sandwich chain Jimmy John’s is proving that 'Freaky Fast' is more than just a tagline when it comes to delivery. On the heels of announcing that the company will never use a third-party service to delivery its sandwiches, it’s now revealing how it delivers the fastest and freshest sandwich possible — by only delivering within five minutes of each store. Every 'Sandwich Delivery Zone' is carefully mapped, taking traffic and road patterns into account, and what is sacrificed in scale is made up in the quality of the sandwich.
The company has a special team of delivery zone deciders dedicated to mapping out the zone around each store and periodically checking to make sure they remains within a five-minute drive. This process is the science behind delivering sandwiches to customers quickly, affordably and as fresh as possible.
Jimmy John’s has been delivering high-quality sandwiches from its 2,800-plus locations since opening its first restaurant in 1983, and plans to open more stores to get even more customers in sandwich delivery zones. Today, the company along with its franchisees, employ approximately 45,000 drivers across 43 states.
The sandwich delivery zones are the focal point of their largest national campaign to-date, including TV, digital, and targeted out-of-home placed within delivery zones, celebrating their customers who are in the zone and proving their obsession with delivering a 'Freaky Fresh' sandwich.
Agency: Work In Progress
Client: Jimmy John's