Litehouse: See The Lite by Wongdoody

Agency: Wongdoody
Client: Litehouse
Date: May 2016
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Idaho-based Litehouse, maker of salad dressing and dips, has rolled out a campaign that positions its dressings as a cut above those of its competitors because of their premier placement in the produce aisle. The campaign, which was created by Litehouse’s agency of record Wongdoody, cleverly draws attention to the fact that many of the dressings found in the dressing aisle of grocery stores are full of mysterious ingredients and additives, which is likely why they will not go bad at room temperature. In a thirty-second TV spot, a family of four gathers for what appears to be a normal dinner. But when each family members begins to pour dressing on their salads, a number of strange and inedible objects fall out of the bottles, including glitter, plastic-looking blocks and pink goop.

Credits

Chairman, ECD: Tracy Wong

CD: Mark “Monkey” Watson

ACD, Copywriter: Jennie Moore

Senior Copywriter: Tim Koehler

Art Director: Patrick Moore

Designer: Candice Nagel

Group Account Director: Megan Meagher

Account Director: Kristie Christensen

Management Supervisor: Katie Brotherton

Senior Account Manager: Scott “Scooter” Churchill

Director of Strategy: Jason Gingold

Market Strategy: Kari Connor

Associate Strategy Director: Lori Hicks

Supervisor, Connection Planning: Audrey Steinberger

Senior Director of Integrated Production: Stacy McCann

Executive Producer: Steph Huske

Interactive Producer: Laura Haithcock

Print Producer: Mich Congdon

Director, Studio: Kenta Hadley

Senior Studio Artist: Scott Engelhardt

Studio Artist: Katie Grantier

Senior Retouch Artist: Charlie Rakatansky

Post Producer: Sabrina Luciani

Editor: Hasalyn Modine

Sr. Motion Graphics Designer: Matt Glenovich

Motion Graphics Designer: Jacob Mrozek

PRODUCTION PARTNERS

Radical Media LLC

Director: Rosey

Executive Producer: Jim Bouvet

President: Frank Scherma

Head of Production: Cathy Dunn

Producer: Diane Castrup

Production Supervisor: Joan Duff

Clatter & Din

Audio Engineers: Eric Johnson, Sam Gray

Executive Producer: Rachel Komenski

Lightpress

Colorist: Jeff Tillotson

Systems Specialist: Shane Dillon

Producer: Amanda Kay Helmick

Composer

Dan Koch, Milk & Honey Music

Talent

Dad: Rob Ullett

Mom: Nicole Ghastin

Daughtter: Veronica Mason

Son: Taylor Gregory

Voiceover: Eleanor Katz

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