Litehouse: advert-body-1 by Wongdoody
- Location:
Idaho-based Litehouse, maker of salad dressing and dips, has rolled out a campaign that positions its dressings as a cut above those of its competitors because of their premier placement in the produce aisle. The campaign, which was created by Litehouse’s agency of record Wongdoody, cleverly draws attention to the fact that many of the dressings found in the dressing aisle of grocery stores are full of mysterious ingredients and additives, which is likely why they will not go bad at room temperature. In a thirty-second TV spot, a family of four gathers for what appears to be a normal dinner. But when each family members begins to pour dressing on their salads, a number of strange and inedible objects fall out of the bottles, including glitter, plastic-looking blocks and pink goop.
Credits
Chairman, ECD: Tracy Wong
CD: Mark “Monkey” Watson
ACD, Copywriter: Jennie Moore
Senior Copywriter: Tim Koehler
Art Director: Patrick Moore
Designer: Candice Nagel
Group Account Director: Megan Meagher
Account Director: Kristie Christensen
Management Supervisor: Katie Brotherton
Senior Account Manager: Scott “Scooter” Churchill
Director of Strategy: Jason Gingold
Market Strategy: Kari Connor
Associate Strategy Director: Lori Hicks
Supervisor, Connection Planning: Audrey Steinberger
Senior Director of Integrated Production: Stacy McCann
Executive Producer: Steph Huske
Interactive Producer: Laura Haithcock
Print Producer: Mich Congdon
Director, Studio: Kenta Hadley
Senior Studio Artist: Scott Engelhardt
Studio Artist: Katie Grantier
Senior Retouch Artist: Charlie Rakatansky
Post Producer: Sabrina Luciani
Editor: Hasalyn Modine
Sr. Motion Graphics Designer: Matt Glenovich
Motion Graphics Designer: Jacob Mrozek
PRODUCTION PARTNERS
Radical Media LLC
Director: Rosey
Executive Producer: Jim Bouvet
President: Frank Scherma
Head of Production: Cathy Dunn
Producer: Diane Castrup
Production Supervisor: Joan Duff
Clatter & Din
Audio Engineers: Eric Johnson, Sam Gray
Executive Producer: Rachel Komenski
Lightpress
Colorist: Jeff Tillotson
Systems Specialist: Shane Dillon
Producer: Amanda Kay Helmick
Composer
Dan Koch, Milk & Honey Music
Talent
Dad: Rob Ullett
Mom: Nicole Ghastin
Daughtter: Veronica Mason
Son: Taylor Gregory
Voiceover: Eleanor Katz
