Motorway: This is the Motorway by Wonderhood Studios

Motorway has launched a campaign spanning TV, OOH, radio and digital. The campaign is the first piece of work from the brand’s new agency lineup of Wonderhood Studios and MG OMD, highlighting the range of benefits consumers can get by selling their car 'the Motorway' way.

The film, directed by Scott Lyon follows the journey of a Motorway customer enjoying the end-to-end Motorway experience for the first time. As he uploads his car onto the platform whilst relaxing in his bathtub, viewers are given a sneak peek into what happens behind the scenes to get Motorway customers the best deal. Set on an actual motorway, car dealers race against each other to reach the car, all bidding to get the best price. The winning dealer performs a daring stunt from his vehicle to collect the car, ultimately resulting in the blissfully unaware customer getting £1,000 more than expected all while in the comfort of his home.

The film is supported by radio, social and an OOH campaign launching in September which unveils Motorway’s newly refreshed visual identity.