Wonderful Pistachios: advert-body-2 by Wonderful Agency
- Location:
Wonderful Pistachios, America’s fastest-growing snack brand, launched its first ever multimillion-dollar integrated marketing campaign specifically for its Wonderful Pistachios No Shells brand.
The campaign entitled, 'Sometimes, Naked Is Better,' has some cheeky fun by covering up famous nude figures in classic works of art with outrageous clothing. In the end of each scenario, the artwork and its subjects are displayed in their original, ideal form, driving home the point that naked is often better. At least when it comes to classic art and snack nuts.
The campaign will kick off with a 'Sometimes, Naked Is Better' digital video starring Venus de Milo, one of the most famous works of ancient Greek sculpture, which is permanently displayed at the Louvre Museum in Paris. The video humorously brings to life what happens when Venus is off the clock. After working 13-hour days, 6-days a week, Venus de Milo has little time for anything but the essentials, so naturally Wonderful Pistachios No Shells offers her an easy-to-eat snack solution that keeps her fueled on the go.
The 'Sometimes Naked Is Better' campaign was created by Wonderful Pistachios’ in-house creative team, Wonderful Agency, led by chief creative officer Darren Moran. “Some people like to undress their Wonderful Pistachios themselves and that’s great,” said Moran. “But if you’re on the go, or a statue that long-ago lost its appendages, having a pistachio that’s already naked is just all-around better. And you don’t have to be an art lover to appreciate that.”
The new creative campaign will also be supported by public relations, digital and social media support, in-store display, and a large-scale digital advertisement in Times Square. It will be targeted to consumers on Facebook, Instagram and YouTube as well as online platforms geared towards epicurean, travel and outdoor activities throughout the summer.
Credits
WONDERFUL AGENCY
Wonderful Pistachios No Shells
“Sometimes Naked is Better” Campaign
“Venus” :30
“Disco Dave”
“Goth Venus”
“Run JHC”
“Rhinestone Cowboy”
“The Creation of Abs”
“Hula Dancer”
Client: Wonderful Pistachios
Agency: Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Darren Moran
Executive Creative Director: Amber Justis
ACD/Copywriter: Alan Snider
ACD/Art Director: Shaun Wright
Associate Creative Director/Copywriter: Alan Snider
Motion Director/Digital Artist: Mike Hand
Director of Integrated Production: Corey Bartha
Sr. Digital Producer: Ashley Kempel
Production Company: Honor Society
Director: Robert Boocheck
Director of Photography: Simon Thirlaway
EP/Managing Partner: Megan Kelly
Line Producer: Kipp Christiansen
Art Director: Damien Byrne
Editorial: Work Edit
Editor: Cass Vanini
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Post Producer: Brian Scharwath
Visual Effects: The Mill
Executive Producer: Anastasia von Rahl
Senior Producer: Jacklyn Ramirez
Production Coordinator: Jasmine Singh
VFX Supervisor: Martin Karlsson
2D Lead Artist: Martin Karlsson
2D Artists: Roman Yavorsky, Kai Chun Tsai, YoungJoon MOK, Ben Smith
Telecine: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Liza Kerlin
Mix & Sound: Beacon Street
Mixer: Rommel Moline
Mix Assistant: Vivi Rojas
Sr. Mix Producer: Kate Vadnais