Teleflora, the world’s leading floral delivery service, launched its new Christmas bouquet collection with a special thank-you to the heroes who create the holiday magic for their families in a brand new campaign: 'The Elf.'
Seen on YouTube, Facebook, Instagram, Pinterest, and Twitter, the humorous 30-second and 15-second spots star a friendly animated toy elf that appears to come to life while busy mom Karen tackles an overwhelming to-do list for the holidays. Amid the holiday chaos, Karen feels her family’s love and gratitude when she receives a festive Teleflora bouquet from her mother-in-law.
The campaign combines CGI animation with live-action, a first for Teleflora, and was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, and led by executive creative director Mayumi Tatsuta.
'The Elf' is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017. To thank those who make your holidays magical, Love Out Loud and surprise them with a unique Teleflora arrangement. This holiday season, gift-givers can bring joy to their family and friends with a thoughtful, one-of-a-kind gifting experience that is ready to be enjoyed the moment Teleflora’s special flower delivery arrives at the door.
The Wonderful Agency