The Drum Awards for Marketing - Extended Deadline

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Client: Teleflora
Date: Feb 2019
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Teleflora announced the launch of its Valentine’s Day campaign and new floral bouquet lineup with the company’s first-ever animated story 'Love Out Loud, A Silent Film.' The silent short film explores finding true love and the essential role flowers play in that emotional journey.

Animated in black and white with a vivid splash of color, the 90-second film opens with a young boy offering flowers to a childhood crush, and follows the subsequent moments in his life when he gifts flowers in search of true love. The campaign launches across multiple platforms including YouTube, Hulu, Tubi and Facebook, just in time for Valentine’s Day.

The film was made by The Wonderful Company’s in-house creative team, Wonderful Agency, led by chief creative officer Darren Moran. “Throughout our lives we fall for so many people, sometimes quickly, sometimes over the years,” said Moran. “Flowers and the affection they symbolize are an important part of those courtships. But in the end, we can only hope for one true love to blossom. This is a story about the journey to find that.”

Credits

Agency: Wonderful Agency

Client: Teleflora

Production House: Blacklist

Animation House: Wizz

Director: Gary Levesque