The Drum Awards for Marketing - Extended Entry Deadline

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Client: Wonderbra
Date: Nov 2018
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Twenty-four years after Wonderbra’s iconic “Hello Boys.” billboard, which captured the world’s attention and was voted the most iconic advertising image of all time by the Outdoor Media Centre, the household name makes a comeback with a new 'Hello Me' campaign.

The 'Hello Me' message represents Wonderbra’s new brand positioning around female self-empowerment. Olivia Capalléra, senior product manager Wonderbra, says, “the campaign is aimed to celebrate an era of empowered women; women who decide by themselves and for themselves, women who derive their sexuality from inner confidence. Women who want to feel sexy for themselves, when they want to”.

Running for two weeks from the 3 December, the campaign leads with a nationwide outdoor campaign launching in five key cities supported by Ocean Outdoor’s exclusive premium and high-impact out-of-home locations across London, Manchester, Glasgow, Edinburgh and Birmingham.