Salvation Army: advert-top-1 by WMcCann
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The Salvation Army of Brazil has launched a new campaign that explains how donating warm clothing can save lives at the coldest time of the year.
WMcCann designed the initiative’s creative – a series of posters for print, digital and out of home. The ads feature a fire extinguisher and a swimming float, which have been made out of warm clothes such as puffa jackets and knitted scarves.
The imagery is accompanied by the tagline ‘Warm clothes also save lives’, encouraging Brazilians to donate clothing to the needy during the country’s winter.
Credits
CCO: Washington Olivetto
Creative VP: Guime Davidson
Creative Director: Nicolás Romanó y Viviane Pepe
Creatives: Pedro Chaves, Bruno Mukai y Gabriel Gil
Accounts: Ricardo Andrez, Caio Amaral, Vivian Cecchi y Camila Bonilha
Media: Ana Beatriz Martini, Camila Antognoli, Andrea Caldeira y Mariana Navarro
Production: Marcelo Hack y Ana Bandarra
Illustration: Estúdio Ícone
Image: Ciro Sollero
PM: Jaqueline Travaglin, Julia Soares, Erika Casal y Mylena Moraes
Client Approval: Tiago Mendes y Adalberto Malva
