Salvation Army: advert-body-1 by WMcCann
- Location:
A new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, 'Unwanted Gifts,' created by agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some may be perfectly useful to others.
Print ads feature a sour-faced Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.”
The online film/TV commercial takes a lighter narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
Credits
Agency: WMcCann
Client: Exército de Salvação
Campaign: Unwanted gifts
CCO: Hugo Rodrigues and André Marques
Creative Directors: Eiji Kozaka e Marcelo Conde
Creatives: Eduardo Ferraz and Gustavo Giorelli
Account: Ana Helena Coutinho, Vivian Cecchi, Vitória Carvalho and Andressa Moro
Projects: Jaqueline Travaglin, Denise Kotsubo and Priscila Andrade
Production: Julia Seligmann e Viviane Guedes
Production company: Cine Cinematográfica
Director: La Sangre
Director of Photography: Daniel Belinky
Art Director: Débora Pascotto
Executive production: Raul Doria and Federico Calabia
Editor: Lucas Camara
Account managers: Victoria Scaff and Leticia Baptista
Post Production: Cine X
Illustrator: Estúdio Ícone, Eduardo Ferraz, André Dedos and Nervo Coletivo
Soundtrack: Cabaret
Musical Production and Sonoplasty: Ângelo Colasanti
Bandmaster: Ângelo Colasanti
Mixing: Gab Scatolin
Account manager: Ingrid Lopes
Coordination: Verusca Garcia and Nicole Bonnet
Client approval: Adalberto Malva, Tiago Mendes and Karen Suto