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Old Spice: Winner by W+K Portland

Client: Old Spice
Date: Feb 2021
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Old Spice has released its latest campaign with W+K Portland hoping to boost everyone's confidence as we enter into 2021.

If 2020 has taught us anything, it’s that every day can bring a new set of challenges to overcome. It’s certainly tough out here and we could all use a confidence boost!

With more than 80 years’ experience of helping guys, Old Spice’s latest campaign manifests confidence so that they can challenge their own internal self-critic and smell ready for anything. Fueled by three new over-the-top ad creatives, Old Spice highlights unbelievable transformative moments from feeling stagnant to realizing true potential in record time.

Actor Keiynan Lonsdale slumps in a recliner lacking all sense of greatness when the irresistible urge to smell Old Spice’s all-new Dynasty deodorant strikes him. After a swift sniff, Lonsdale immediately transforms into the racecar driver of his dreams as he speeds out of the room on his path to greatness.

Old Spice makes a splash at every Super Bowl and this one is no different. NFL superstars including Derrick Henry, George Kittle and Chase Young will share how they will 'Smell Ready for Anything' in 2021 across the airwaves on sports networks such as ESPN, Fox Sports and more.