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The Drum

Wix: You Deserve Better

Client: Wix
Date: Apr 2021
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Wix has one message for WordPress users: 'You Deserve Better'.

The campaign videos were based on real pain points that users have experienced using WordPress. These videos follow a WordPress character and a disgruntled WordPress user in a therapy session focused on fixing their relationship problem.

Their session get interrupted by hackers, updates, cookies, plug-ins and more—leaving the WordPress user fed up. Wix is inviting users who feel this way to join them so they can focus on their work— creating, managing and growing their online presence.