The Drum Awards for Agency Business 2022

Live in -h -min -sec

Date: Jul 2017
Your Vote
Overall Rating
Opps, please vote again
11 votes

New Zealand bank ASB has launched a campaign to promote its sponsorship of Team New Zealand in the America’s Cup.

The campaign, called ‘The Ghost of San Francisco’ aims to pay tribute to the team and celebrate the teams historic win at the event in Bermuda, while generating awareness of ASB’s role in supporting the team.

The campaign features a TV commercial created by With Collective and The Downlow Concept.