Tennent's Lager: ‘Because Life is Bigger than Beer’ by MadeBrave

Agency: MadeBrave
Date: Oct 2019
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Tennent's has accelerated sustainability plans to help tackle climate emergency, promising ‘green T, and have released a film as part of its ad campaign to communicate the brand’s pledge.

The spot depicts a local punter who is whisked across the country to witness the places where Tennent's sources its local ingredients, and see the impact of its new sustainable approaches for himself.

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