International Women's Day: Bloody Big Brunch by Wire Media

Agency: Wire Media
Date: Mar 2018
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A national charity campaign for International Women’s Day has launched, encouraging people to host a 'Bloody Big Brunch' to support period poverty – exchanging a Bloody Mary for a donation of sanitary products.

Period poverty is something that one in five women in the UK have experienced. Unable to buy sanitary products due to financial difficulties, those affected resort to using old clothes, toilet paper and newspapers as alternatives solutions – or rely on friends and food banks for period wear. And yet, products are still taxed as a luxury item.

This campaign is to bring awareness to the period poverty cause and is launching with the first Bloody Big Brunch in Glasgow on Saturday 10 March, where people will be able to come along and swap some sanitary products for their own Bloody Mary. It will then be travelling the country to get the nation brunching for a good cause.


Lee Beattie - Cultural Director - Wire

Pam Scobbie - Creative Director - Wire

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