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Tennent's Lager: Snowball Practice by Wire, Bright Signals & Republic of Media

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With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.

The brand has transformed a 34-metre billboard into the UK’s biggest snowball target, located next to Glasgow’s River Clyde. Appearing next to the city’s Squinty Bridge.