Travel Oregon: Travel Oregon: The Game by Wieden+Kennedy

Client: Travel Oregon
Date: Oct 2017
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The Oregon Tourism Commission, dba Travel Oregon, is inviting all adventurers to try with the launch of 'Travel Oregon: The Game,' created as an homage to the classic game many remember from childhood.

The Oregon Trail is one of the most popular computer games of all time and Travel Oregon's version is a tribute, developed under license from Houghton Mifflin Harcourt to ensure that it harkens back to the original experience.

The game will be available through Dec. 16 and is designed using the aesthetic of the 8-bit original game. With the classic game as inspiration, Travel Oregon creates its own trail through seven travel regions of Oregon. Explorers can start in any part of the state and then continue along a connecting path that loops through Eastern Oregon, Southern Oregon, Portland Region, Oregon Coast, Mt. Hood & Columbia River Gorge, Willamette Valley and Central Oregon.

Available at, "Travel Oregon: The Game" will educate players about different destinations and activities across Oregon, particularly those that take center stage in winter months. The interactive game is designed to encourage Oregonians and visitors to explore the state and try new experiences throughout—from mountain biking in the Columbia River Gorge and truffle hunting in the Willamette Valley to ice skating in Central Oregon and steelhead fishing in Southern Oregon.


Kevin Wright - Vice President, Global Marketing - Travel Oregon

Katie Meeker/Katy Clair - Marketing Manager, Global Marketing - Travel Oregon

Mark Senffner - Brand Manager, Global Marketing - Travel Oregon

Jason Bagley/Eric Baldwin - Executive Creative Directors - Wieden+Kennedy

Jason Kreher - Creative Director - Wieden+Kennedy

Ansel Wallenfang - Copywriter - Wieden+Kennedy

Nick Stokes - Art Director - Wieden+Kennedy

David Trujillo - Interactive Designer - Wieden+Kennedy

Mike Davidson/Matt Hunnicutt - Integrated Production Director - Wieden+Kennedy

Amy Marsh - Integrated Producer - Wieden+Kennedy

Leola Ristau - Creative Manager - Wieden+Kennedy

Angela Jones - Group Strategy Director - Wieden+Kennedy

Destinee Scott/Paige Weber/Annie Yuen - Media Comms Planning - Wieden+Kennedy

David Newsome - Account Director - Wieden+Kennedy

Kimmy Cunningham - Account Supervisor - Wieden+Kennedy

Lindsey Warner - Account Executive - Wieden+Kennedy

Kevin Moyer - Business Affairs Manager - Wieden+Kennedy

Hinge - Production Company

Roland Gauthier - Executive Producer - Hinge

Tiffany Navarro-Purkeypile - Production Manager - Hinge

Tyler Kenworthy - Art Director - Hinge

Anselm Hook - Programming Supervisor - Hinge

Peiter Hergert - Animator - Hinge

Cabel Sasser - Composer

Lance Limbocker - Sound Designer

Photography - Alamy Stock Photo

Willamette Falls, Oregon City -

Rowena Crest Loops - Rowena Crest by Joe Parks

Anthony Lakes - Eric Valentine, Praise Photography

The Three Sisters - Fotosearch Stock Photo

Benham Falls, Deschutes River - PJ Blalock

Shore Acres State Park - Stephen Michael

Haystack Rock - Beth Wise

Silver Falls State Park - Janis Miglavs