Sprite: Thirst for Yours Sprite Ginger by Wieden+Kennedy
- Location:
Sprite remains in the hip-hop space with the release of a new product, Sprite Ginger. The brand is looking to young creators in hip-hop culture to build a Sprite Ginger Collection of products, which it’s dropping in New York City.
Sprite Ginger, which puts a gingery twist on the original lemon-lime soft drink, partnered with legendary streetwear designer Jeff Staple, founder of Staple Design and Staple Pigeon, to help launch the Sprite Ginger Collection – a celebration of young, up-and-coming creators from across the artistic spectrum.
The TV spot at the center of the campaign, by Wieden+Kennedy, shows a young man leading viewers through a mix of old and new school hip-hop culture as it pertains to Sprite, showing “new new” concepts along with the “oh so familiar”, meaning new ginger flavor meshing with traditional Sprite. It ends with the statement “It’s not limited edition, but it should be.”
Credits
CLIENT: SPRITE
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van Dzura
COPYWRITER: Matt Simpson
ART DIRECTOR: Meredith Marino
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
SENIOR FILM PRODUCER: Craig Keppler ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke ASSISTANT ACCOUNT EXECUTIVE: Abby Hall
ASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenry
SOCIAL STRATEGIST: Irsis Cabral
PROJECT MANAGER: Carly Lissak
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue BUSINESS AFFAIRS: Michael Moronez & Joshua Christie TRAFFIC: Tina Wyatt
PRODUCTION COMPANY: CAVIAR
DIRECTOR: Henry Scholfield
EXECUTIVE PRODUCER: Kim Dellara
PRODUCER: Omar Bustos
PRODUCTION SUPERVISOR: Christopher Hoggard
DIRECTOR OF PHOTOGRAPHY: Kaname Onoyama
EDITORIAL COMPANY: ROCK PAPER SCISSORS
EXECUTIVE PRODUCER: Eve Kornblum
EDITOR: Aaron Tompkins
EDIT PRODUCER: Jenny Greenfield
EDITORIAL ASSISTANT: Noah Benezra
VFX COMPANY: ARTJAIL
VFX SUPERVISOR/2D LEAD: Lee Towndrow EXECUTIVE PRODUCER/MD: John Skeffington PRODUCER: Michael Brown
COMPOSITORS: Dayung Jo, Matthew Defranco, Jeff Billon, Emily Bloom
CG: Ben Elliot, Sandor Toledo
DESIGN/ANIMATION: Juan Monasterio
TELECINE COMPANY: ARTJAIL
EXECUTIVE PRODUCER: Leslie McCartney
COLORIST: Clinton Homuth
COLOR ASSIST: Kevin Wu
COLOR COORDINATOR: Alison Maxwell
SOUND DESIGN & MIX COMPANY: HEARD CITY
SOUND DESIGNER & MIXER: Elizabeth McClanahan
EXECUTIVE PRODUCER: Sasha Awn
MUSIC PARTNER: MR PAPE
MUSIC TRACK: Ginger Boy Beat
WRITER: Jordan Crisp
EXECUTIVE PRODUCER: John Connon
C OLLECTION PRODUCT/SHOOT PRODUCTION
CLIENT: SPRITE
PROJECT NAME: The Ginger Collection
FORMAT: TV/Digital
CLIENT CONTACTS: Danielle Henry, Dipal Shah, Sam Beresford, Rebecca Smith
LAUNCH DATE: 2/12
DURATION OF CAMPAIGN: 2/12-5/24
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van Dzura
COPYWRITER: Matt Simpson
ART DIRECTOR: Meredith Marino
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
SENIOR ART PRODUCER: Diana Pam
JUNIOR ART PRODUCER: Sabreen Jafry ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke ASSISTANT ACCOUNT EXECUTIVE: Abby Hall
ASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenry
SOCIAL STRATEGIST: Irsis Cabral
PROJECT MANAGER: Carly Lissak
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS: Michael Moronez & Joshua Christie PRODUCTION COMPANY: Liebling
PHOTOGRAPHER: Ryder Brooks PHOTO PRODUCER: Disco Meisch WARDROBE STYLIST: Rachael Wang HAIR STYLIST: Shin Arima
MAKEUP ARTIST: Michaela Bosch
PROP STYLIST: Chelsea Maruskin
O OH PRODUCTION
CLIENT: SPRITE
PROJECT NAME: Ginger Cryptic/Reveal OOH
FORMAT: TV/Digital
CLIENT CONTACTS: Danielle Henry, Dipal Shah, Sam Beresford, Rebecca Smith
LAUNCH DATE: 1/6
DURATION OF CAMPAIGN: 1/6 - 3/22
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Christine Gignac & Laddie Peterson & Gary Van Dzura
COPYWRITER: Matt Simpson ART DIRECTOR: Meredith Marino DESIGNER: James Hughes
CREATIVE SERVICES DIRECTOR: Chris Whalley
SENIOR INTEGRATED PRODUCER: Leigh Ann Dykes
STUDIO DESIGNER: Nate Dallesandro RETOUCHING: Jesse Corinella ACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Ebony Francis ACCOUNT EXECUTIVE: Izzy Dahlke
ASSISTANT ACCOUNT EXECUTIVE: Abby Hall
ASSOCIATE MEDIA DIRECTOR: Branden Bouvia ASSISTANT MEDIA PLANNER: Edward Hiraldo STRATEGY DIRECTOR: Geoff McHenry
SOCIAL STRATEGIST: Irsis Cabral
PROJECT MANAGER: Carly Lissak
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS: Michael Moronez & Joshua Christie
