Sprite: Fresh Drops by Wieden+Kennedy
- Location:
With the theme 'Stay Fresh' or 'Fica Fresh' in Portuguese, Sprite debuts its campaign, launching Fresh Hour, a rush hour takeover with content pills, in digital, radio and OOH in specific regions of Rio de Janeiro and São Paulo cities.
More than 2,500 OOH digital boards in the streets and in all major flow metro and train stations are up in São Paulo and Rio. At MTV, all commercial breaks will be invaded by Sprite content. And on some radios, traffic announcements will have one hour of brand exclusivity.
The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers. The campaign is the first created by Wieden+Kennedy São Paulo. Produced by the agency's in-house Joint, created by Felipe Paiva, José Ferraz and Rafael Melo and designed in partnership with several multidisciplinary artists from around the world: Marc Tudisco, Yeye Weller, Felms and London studio Yumyum are some of the project collaborators.
Credits
Client
Coca-Cola Industrias Limitada-Brazil
Product
Sprite
Ano de produção/Year of Production
2019
Agency
Wieden + Kennedy SP
Executive Creative Directors
Eduado Lima e Renato Simões
Copywriter
Rafael Melo
Art Director
Felipe Paiva e José Ferraz
Agency Producer
Regiani Petti, Thais Bonizzi
Digital Producer
Mauricio Yamashita e Ricardo Barbin
Digital Production Company
Joint
Account
Ana Clara Grana, Tathiana Januário e Julia Wollmann
Planner
André Troster, Laís Sangalo, Fernando Prado e Bruna Coelho
Data Stategy
Eliel Guilhen, Fernando Ruiz e Rachel Pepe
Social Strategy
Carol Siper, Gabriel Marchi, Bruno Perazio e Gabriela Queiro
Media
Caio Melo, Rachid Antun, Alex Bezerra, Guilherme Salgueiro, Gabriela Monteiro e Carla Tassi
Client Approval
Selman Careaga, Pedro Abondanza, Ana Carolina Santos, Bruno Alonso e Mariana David
Illustrator
Felms, Felipe Paiva, Guma Nutinski
Production Company
Joint
Director
Felipe Paiva, José Ferraz e Rafael Melo
Executive Director
Regiani Pettinelli
Director of Photography
Lucas René
Production Director
Juliana Salviano
Production Assistant
Thais Castilho
Account - Production Company
Felipe Paiva, José Ferraz, Ilan Wainstein
Maquete
João Cunha, Willian Pereira
Animator
Lee Peffer
VFX Producer
Thais Bonizzi
Editor
Christian Balzano, Eduardo Barbosa
3D
Marc Tudisco, YumYum London, Obsedant (Miki Nemcek), Marlos Lima
Art Composing
Christian Balzano, Rogerio Merlino
Motion Designer
Christian Balzano, Eduardo Barbosa
Color Grading
Acauan Pastore
Audio Facility
Evil Twin Music
Sound Effects & Mix
Rafael Vieira
Sounstrack Production
Andre Faria, Murilo Faria e Rafael Vieira, Andre Namur e Jimmy Gressler
Account Audio Production House
Juliana Tangary e Carolina Couto
Announcer
Rafael Melo
Post House
Joint
