Sprite: Fresh Drops by Wieden+Kennedy

Client: Sprite
Date: Oct 2019
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With the theme 'Stay Fresh' or 'Fica Fresh' in Portuguese, Sprite debuts its campaign, launching Fresh Hour, a rush hour takeover with content pills, in digital, radio and OOH in specific regions of Rio de Janeiro and São Paulo cities.

More than 2,500 OOH digital boards in the streets and in all major flow metro and train stations are up in São Paulo and Rio. At MTV, all commercial breaks will be invaded by Sprite content. And on some radios, traffic announcements will have one hour of brand exclusivity.

The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers. The campaign is the first created by Wieden+Kennedy São Paulo. Produced by the agency's in-house Joint, created by Felipe Paiva, José Ferraz and Rafael Melo and designed in partnership with several multidisciplinary artists from around the world: Marc Tudisco, Yeye Weller, Felms and London studio Yumyum are some of the project collaborators.

Credits

Client

Coca-Cola Industrias Limitada-Brazil

Product

Sprite

Ano de produção/Year of Production

2019

Agency

Wieden + Kennedy SP

Executive Creative Directors

Eduado Lima e Renato Simões

Copywriter

Rafael Melo

Art Director

Felipe Paiva e José Ferraz

Agency Producer

Regiani Petti, Thais Bonizzi

Digital Producer

Mauricio Yamashita e Ricardo Barbin

Digital Production Company

Joint

Account

Ana Clara Grana, Tathiana Januário e Julia Wollmann

Planner

André Troster, Laís Sangalo, Fernando Prado e Bruna Coelho

Data Stategy

Eliel Guilhen, Fernando Ruiz e Rachel Pepe

Social Strategy

Carol Siper, Gabriel Marchi, Bruno Perazio e Gabriela Queiro

Media

Caio Melo, Rachid Antun, Alex Bezerra, Guilherme Salgueiro, Gabriela Monteiro e Carla Tassi

Client Approval

Selman Careaga, Pedro Abondanza, Ana Carolina Santos, Bruno Alonso e Mariana David

Illustrator

Felms, Felipe Paiva, Guma Nutinski

Production Company

Joint

Director

Felipe Paiva, José Ferraz e Rafael Melo

Executive Director

Regiani Pettinelli

Director of Photography

Lucas René

Production Director

Juliana Salviano

Production Assistant

Thais Castilho

Account - Production Company

Felipe Paiva, José Ferraz, Ilan Wainstein

Maquete

João Cunha, Willian Pereira

Animator

Lee Peffer

VFX Producer

Thais Bonizzi

Editor

Christian Balzano, Eduardo Barbosa

3D

Marc Tudisco, YumYum London, Obsedant (Miki Nemcek), Marlos Lima

Art Composing

Christian Balzano, Rogerio Merlino

Motion Designer

Christian Balzano, Eduardo Barbosa

Color Grading

Acauan Pastore

Audio Facility

Evil Twin Music

Sound Effects & Mix

Rafael Vieira

Sounstrack Production

Andre Faria, Murilo Faria e Rafael Vieira, Andre Namur e Jimmy Gressler

Account Audio Production House

Juliana Tangary e Carolina Couto

Announcer

Rafael Melo

Post House

Joint

Overall Rating
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