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Samsung Galaxy: Moving On by Wieden+Kennedy

Date: May 2018
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Last year, Samsung showed how, over a decade, an iPhone user was really longing for a Galaxy phone in the spot, ‘Growing Up.’ Now, Samsung is building upon the success of that campaign with a new spot, ‘Moving On,’ that again attacks its rival by showing what it sees as superior features, including speed.

Gearing up for the summer travel season, Samsung asks travelers if their phone is ready for their various trips. In the instance of the woman in the ad, her iPhone presents numerous problems. From her boarding pass failing to load at the security checkpoint to being unable to watch content on the plane, her slow phone lets her down time and time again. Ultimately, she moves on to a Galaxy phone to rid herself of the letdown from her iPhone.

Based on new data from mobile data analyst Ookla, others may be inspired to do the same. Just this week, Ookla found that the Samsung Galaxy S9 and S9+ are the fastest phones ever, with up to 42% faster download speeds than competitor devices. And with four out of five Memorial Day weekend travelers saying it’s important to have shows, videos, or movies to watch while they are traveling, a faster phone makes all the difference. For parents, speed is even more important, as 72% of parents say that not having entertainment options for themselves or their family is one of their top three stressors while traveling.


Client: Samsung


Creative Directors: Stuart Brown, Brandon Davis, Hal Curtis

Copywriter: Ryan Synder

Art Director: Katie Willis

ECD: Jason Bagley + Eric Baldwin

Senior Producer: Shelley Eisner, Amy Berriochoa, Emily Knight

Brand Lead Producers: Robert Saxon + Heather Hanrahan

Account Team: Karrelle Dixon, Marcelina Ward, Juliana Cole

Production Company: Biscuit

Director: Isaiah Seret

Executive Producer: Jeff McDougall

Line Producer: Andrew Travelstead

Director of Photography: Alwin Kuchler

Editorial Company: Work

Editor: Stewart Reeves

Post Producer: Andrew Travelstead

Post Executive Producer: Mario Baird

VFX Company: A52

VFX Supervisor: Pat Murphey

Flame Artist: Andy Barrios

VFX Producer: Michael Steinmann

Color: Paul Yacono

Mix Company: Lime

Mixer: Rohan Young

Audio Assistant: Ben Tomastik

Executive Producer: Susie Boyajan

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