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WATCH ON DEMAND FROM 25 Jan 2021
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Sainsbury's: Nicholas Sweep by Wieden+Kennedy

Date: Nov 2019
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In celebration of its 150th anniversary, Sainsbury's has travelled back in time to Victorian London in a spot that highlight's the supermarket's humble origins.

Nicholas, a poor orphan, is banished from the city after being falsely accused of stealing an orange from the original Sainsbury's stall.

After being sent to the North Pole as punishment, he is rescued by Mrs Sainsbury who knows of his innocence and gifts him a bag of oranges saying "If you can't do something special for someone at Christmas, then when can you?"

Nicholas then passes the kindness forward, gifting oranges to all the children in the orphanage before donning a red hat a cape - alluding that he will grow up to be Father Christmas himself.