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Nike: New Fairies by Wieden+Kennedy São Paulo

Client: Nike
Date: Jul 2021
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Knocking all stereotypes out of the skatepark, Rayssa Leal was only seven when she went viral after a video surfaced of the young Brazilian dressed as a fairy princess, landing what Tony Hawk coined the 'fairytale heelflip'

Paving the way for a new generation of teen girl skaters, her career skated off from there. Rolling into this year's Tokyo 2020 Olympics at the age of 13 as a fan favorite, just yesterday Leal got her first medal in the sports inaugural appearance at the Games, winning silver in women's street skateboarding.

To commemorate Leal's first Olympics, Nike and Wieden + Kennedy São Paulo created 'New Fairies' - a Disney-esque film, that stars Leal

Part of the 'Play New' global series, the ad shows that true magic doesn't happen like a fairy tale. It takes dedication to the sport, which transforms athletes and society.

Using playful elements, from animated animals and a classic children's cartoon soundtrack, the ad is devised to inspire a new generation of athletes.

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