RXBar: No BS by Wieden+Kennedy
- Location:
Ice-T seems an unwilling spokesperson for RXBar, but the no-frills packaging goes perfectly with the actor/rapper’s succinct delivery on a series of commercials.
The packing, which plainly lists the ingredients in each bar, is interrupted by Ice-T stating things like, “This is an RXBar interruption to your favorite TV show” and “Buy a chocolate sea salt RXBar, or not, whatever. I’m just saying some words in a commercial.”
The no-bull attitude bleeds over into the OOH ads, which state things like “Words on a wall” and “No B.S.”
Credits
Client: RXBar
Agency: Wieden+Kennedy Portland
Executive Creative Directors: Eric Baldwin, Jason Bagley
Creative Directors: Micah Walker
Copywriter: Bertie Scrase, Jonathan Marshall
Art Director: Christen Brestrup, Helen Rhodes
Group Strategy Director: Bruno Frankel
Strategy: Reid Schilperoort
Producer: Julie Gursha
Associate Producer: Candice Harbour
Head of Production: Mike Davidson, Matt Hunnicutt
Brand Management: Nick Larkin, Corey Woodson, David Hughes
Head of Business Affairs: Amber Lavender
Traffic Manager: Maggie Harasyn
Creative Operations Manager: Lauren Walker
Design Operations Manager: Simone Takasaki
Design Lead: Brad Simon
Comms Planning: Emily Graham, Justin Bradley, Daniel Sheniak
Production Company: Anonymous Content
Director: Tim Godsall
Line Producer: Brady Van Hult
Director of Photography: Tim Hudson
Editorial, VFX and Mix Company: Joint
Editor: Steve Sprinkel
Assistant Editors: Ian Devore, Mimi Bergen
Post Producer: Chris Girard
Post Executive Producer: Leslie Carthy
Lead Flame Artist: Pilon Lectez
Flame Assistant: Aurelien Patureau, Noah Poole
VFX Producer: Annie Rosick
VFX Executive Producer: Alex Thiesen
Colorist: Jasmine Vazquez
Mixer: Noah Woodburn, Natalie Huizenga
