The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: RXBar
Date: Dec 2018
Your Vote
Overall Rating
Opps, please vote again
11 votes

Ice-T seems an unwilling spokesperson for RXBar, but the no-frills packaging goes perfectly with the actor/rapper’s succinct delivery on a series of commercials.

The packing, which plainly lists the ingredients in each bar, is interrupted by Ice-T stating things like, “This is an RXBar interruption to your favorite TV show” and “Buy a chocolate sea salt RXBar, or not, whatever. I’m just saying some words in a commercial.”

The no-bull attitude bleeds over into the OOH ads, which state things like “Words on a wall” and “No B.S.”


Client: RXBar

Agency: Wieden+Kennedy Portland

Executive Creative Directors: Eric Baldwin, Jason Bagley

Creative Directors: Micah Walker

Copywriter: Bertie Scrase, Jonathan Marshall

Art Director: Christen Brestrup, Helen Rhodes

Group Strategy Director: Bruno Frankel

Strategy: Reid Schilperoort

Producer: Julie Gursha

Associate Producer: Candice Harbour

Head of Production: Mike Davidson, Matt Hunnicutt

Brand Management: Nick Larkin, Corey Woodson, David Hughes

Head of Business Affairs: Amber Lavender

Traffic Manager: Maggie Harasyn

Creative Operations Manager: Lauren Walker

Design Operations Manager: Simone Takasaki

Design Lead: Brad Simon

Comms Planning: Emily Graham, Justin Bradley, Daniel Sheniak

Production Company: Anonymous Content

Director: Tim Godsall

Line Producer: Brady Van Hult

Director of Photography: Tim Hudson

Editorial, VFX and Mix Company: Joint

Editor: Steve Sprinkel

Assistant Editors: Ian Devore, Mimi Bergen

Post Producer: Chris Girard

Post Executive Producer: Leslie Carthy

Lead Flame Artist: Pilon Lectez

Flame Assistant: Aurelien Patureau, Noah Poole

VFX Producer: Annie Rosick

VFX Executive Producer: Alex Thiesen

Colorist: Jasmine Vazquez

Mixer: Noah Woodburn, Natalie Huizenga