The Drum Awards Festival - Extended Deadline

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Client: Powerade
Date: May 2018
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Sports drink Powerade continues it’s 'That’s Some Kind of Power' TV campaign with a soccer-themed commercial leading up to this year’s Fifa World Cup.

Like the previous campaign aimed for the NCAA crowd for March Madness, this spot was created by Wieden+Kennedy and focuses on a bodega owner with a very vivid imagination. This time around, if he had “that kind of power,” his soccer stardom would reach cinematic levels. Gliding under defenders, causing the collective stadium to gasp as he pulls off a Pele-esque bicycle kick to score the winning goal.

These spots will air exclusively on ESPN, the tournament’s English-language broadcast partner. But, as the audience for the World Cup skews Hispanic, a similar 30-second spot was created in Spanish for placement on Telemundo, the Spanish-language partner for the Fifa coverage.


Agency: Wieden+Kennedy

Client: Powerade