Old Spice: The Way Thick Hair Was by Wieden+Kennedy

The golden days of luscious, thick-looking hair never have to be a distant memory because Old Spice made three ads to remind you, but also because they love fondue and pool parties.

The ads give off a 70s vibe as a lush-haired man explains that his hair looks so thick because he uses Old Spice Thickening System - "The way hair used to be...but now...and always...and forever...and in two weeks...when used as directed."