Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Old Spice: Paper Blazer by Wieden+Kennedy

Client: Old Spice
Date: Mar 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
6 votes

Old Spice’s ads are both bizarre and wickedly charming, cutting edge and occasionally out of left field. The brand continues to push creative limits in its latest print ad – a scented paper blazer meant to make any man stylish and smelling good.

It’s a print ad experience like no other, with the scented, paper blazer insert placed in this month's issue of GQ. When a reader opens the scent strip of the ad they will smell the “luxurious smells of Old Spice Captain,” and they'll also be able to wear them and even flaunt them if they put on the full sized disposable paper blazer, scented with Old Spice Captain.

Credits

Client: Old Spice

Agency: Wieden+Kennedy

Creative Director: Ashley Davis-Marshall, Matt Sorrell

Copywriter: Andy Laugenour

Art Director: Robbie Rane

Media: Cherish Lee, Melissa Meier

Account: Ghada Soufan, Katie Schaller

Fabrication: Ellen Osborn

Studio: Ken Berg, Patrick Cahalan

Overall Rating
5/5Vote
Overall Rating
4/5Vote
Overall Rating
4/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.