Old Spice’s ads are both bizarre and wickedly charming, cutting edge and occasionally out of left field. The brand continues to push creative limits in its latest print ad – a scented paper blazer meant to make any man stylish and smelling good.
It’s a print ad experience like no other, with the scented, paper blazer insert placed in this month's issue of GQ. When a reader opens the scent strip of the ad they will smell the “luxurious smells of Old Spice Captain,” and they'll also be able to wear them and even flaunt them if they put on the full sized disposable paper blazer, scented with Old Spice Captain.
Client: Old Spice
Creative Director: Ashley Davis-Marshall, Matt Sorrell
Copywriter: Andy Laugenour
Art Director: Robbie Rane
Media: Cherish Lee, Melissa Meier
Account: Ghada Soufan, Katie Schaller
Fabrication: Ellen Osborn
Studio: Ken Berg, Patrick Cahalan