Old Spice: advert-body-1 by Wieden+Kennedy
- Location:
Two new Old Spice efforts keep the marketing for the men's products going.
'The Foam Zone' is a a two-day NFL-themed obstacle-course game show–type live show controlled by the players.
'Level up your Legacy' is an episodic series with Rae Holliday interviewing special guest talent, while playing a video game based on the guest’s life. The first two levels of the game represent major pillars and achievements currently defining their respective legacies. The third level has an eye to the future.
Credits
CLIENT: Old Spice
W+K PORTLAND
Executive Creative Directors
Eric Baldwin and Jason Bagley
Creative Directors
Ashley Davis-Marshall | Matt Sorrell
Copywriter
Ryan Niland
Art Director
Liz Malenfant
Senior Producer
Evelyn Loomis
Account Team
Katie Schaller | Paige Brown | Thomas Harvey
Media Team
Kimberly Van | Melissa Meier | Brian Goldstein
Strategy Team
Drew Phillips | Samantha Serocki | John Dempsey
W+K Studio
Eric Reigert | Ken Berg | Patrick Cahalan
PRODUCTION
Company: MediaMonks
FILM PRODUCTION (TEASER SHOOT)
Company: Avocados and Coconuts
Director
Liz Malenfant (Wieden+Kenedy)
Executive Producer
Dalia Burke
Line Producer
Bijan Rafie-Tari
Director of Photography
David Bourke
EDITORIAL
Company
JOINT
Editor
JB Jacobs
Assistant Editor
Kristy Faris
Post Producer
Catherine Liu
Post Executive Producer
Leslie Carthy
FINISH
Finish Company
JOINT
Color Grade
Jasmine Vazquez
Flame Artist
Leif Peterson
Post Executive Producer
Alex Thiesen
MIX
Company
JOINT
Mixer
Noah Woodburn
INTERACTIVE LIVE TOOL
Company
GoLive
Production Company
PrettyBird
Executive Producer
Derek Richmond
Interactive Directors
Fourclops (Jeff Greco and Eli Stonberg)
Developer
Michael Lucarz
Level Up
COMPLEX
Director
Spencer Gillespie
Editor
Spencer Gillespie
Brand Partnership Director
Allison Spagle
Project Manager
Anthony Asencion
PRODUCTION
Video Game Production, Scoring and Sound Design
Media Monks
W+K PORTLAND
Executive Creative Directors
Eric Baldwin, Jason Bagley
Creative Directors
Ashley Davis-Marshall, Matt Sorrell
Copywriter
Kervins Chauvet
Art Director
Robbie Rane
Account Director
Paige Brown
Associate Media Director
Brian Goldstein
Media Supervisor
Melissa Meier
Producer
Austin Shore
