Old Spice: A Breath of Fresh Hair by Wieden+Kennedy

Client: Old Spice
Date: Feb 2019
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Old Spice has announced a contest where you can win a personalized hood ornament, in promotion of the brand's Dry Shampoo.

If you have ever wanted your head and fresh hair immortalized as a hood ornament to show off on the hood of your prized automobile as you cruise along the interstate at a carefree seven mph, post your headshot with #BreathOfFreshHair and tell Old Spice why you deserve your very own hood ornament.

Old Spice Dry Shampoo is touted as an easy route to clean, refreshed hair, as a video featuring a man using the product on himself and his hood ornament attests.


Agency: Wieden+Kennedy

Client: Old Spice