Old Spice: Beard Collection by Wieden+Kennedy
- Location:
Old Spice continues its weirdness and gets down to “beardness” with the debut of new Old Spice Beard Collection, the brand’s first-ever beard care lineup to help guys achieve the soft, nourished and sculpted beards of their dreams.
Old Spice has teamed up with Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs, to star in the brand’s advertising campaign titled ‘The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards,’ debuting across the brand’s social media channels.
In ‘Lecture,’ Jason Kelce lectures a classroom of bearded men, one with exceptionally out-of-control facial hair. The beard-taming teacher makes sure the guy leaves with a groomed beard, even if it means throwing him through the ringer, so to speak.
In ‘Baby Man,’ Travis Kelce is asked by a man if he can get his autograph, to which Kelce obliges, but rather than signing something, he scribbles a beard on the man’s son’s face.
Other non-football-related ads in the beard series include a baseball post-game congratulations line with the players stating, “good beard;” a short story time segment that just talks about beards; a manly office memo that makes sure bearded employees know about Old Spice Beard stuff; and a man buried up to his neck in sand being groomed by a crab.
Credits
W+K PORTLAND
Creative Directors
Ashley Davis-Marshall | Matt Sorrell
Copywriter
Kamey Murphy
Art Director
Curtis Pachunka l Kyle Chin
Producer
Ricara Stokes
Studio Manager
Patrick Cahalan
Account Team
Ghada Soufan | Thomas Harvey
Business Affairs Manager
Dusty Slowik
Strategic Planning
Drew Phillips | Samantha Serocki
Media Planning
Cherish Lee | Kelly Muller | Natalia Naranjo
TV PRODUCTION
Production Companies
More Media
CEO/EP
Stephen Buchanan
Director
Ben Berman
Director of Photography
Dan Alderstein
Executive Producer
Blaize Saunders
Producer
Autumn Hymes
EDITORIAL
Editorial Company
Hutch Co
Editor
Patrick O’Leary
Executive Producer
Jane Hutchins
VFX for Beard Ball, Long Story Short, Manly Memo, Baby Man, and How to Grow a Beard
VFX Company
Serious Electronics
Producer
Jane Hutchins
Creative Director | Shoot Supervisor
Austin Hickman-Fain
2D+3D Lead Artist
Austin Hickman-Fain
VFX for Nice & Tide-y and Lecture
VFX Company
Ingenuity Studios
Producer
Kieley Culbertson
Production Coordinator
Hallana Barbosa
Creative Director | Shoot Supervisor
David Lebensfeld
2D Lead Artist
Zhe Chong
2D Lead Artists
Tasha Marlin, Daniel Corona, Jeewon Kim, Kevin Conlon
3D Lead Artist
Grant Miller
Final Mix + Sound Design
Studio
740 Sound
Engineer
Stephen Dickson
Producer
Geena Born
Color Transfer
Company
Libertad Soul
Colourist
Jonny McPheeters
