Nike: We Play Real by Wieden+Kennedy

Nike has debuted a film titled 'We Play Real' that celebrates the power of Black women in sport.

Sport builds community and can provide a platform to amplify voices and beliefs – all of which can transform the world in positive ways. The NBA All-Star Game is defined by highlighting the best players in the game, but this year, All-Star became a platform to call out and lift up Black women who make our world better.

Nike is inspiring and enabling consumers to join them in action through a new film, 'We Play Real'; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more (listed below).

Throughout 2021, Nike will continue to deliver inspiring, empowering and motivating stories, content and experiences that demonstrate how the power of sport can help move the world forward.