The Drum Awards for Marketing - Extended Deadline

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Client: Nike
Date: Sep 2017
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Without Baltimore, the Nike Air Force 1 might have faded out of existence. In 1984, two years after its launch, Nike wasn’t planning to continue production of the shoe, but thanks to Baltimore's enthusiastic wearers, the AF-1 continued to be made.

Celebrating the spirit of the city, the Nike Special Field Air Force 1 Mid 'For Baltimore' pays homage with B’More detailing, a custom-embroidered strap, an ’84 hangtag and comic-inspired insoles. The shoes come in a box illustrated by artist Ed Piskor, who also created a comic book telling the story of the key players who helped keep the Air Force 1 in production.

Nike has partnered with local retailer Downtown Locker Room and Baltimore community organization, Jubilee Arts, on a Baltimore youth arts program that launches in October. A mural by artist Ed Piskor will be featured on the former site of the historic store, Cinderella Shoes, and commemorative plaques will appear at Downtown Locker Room, alongside where Cinderella Shoes and Charley Rudo Sports formerly existed.

The Nike SF AF-1 Mid 'For Baltimore' is available at Downtown Locker Room in Mondawmin Mall and on Monument Street in Baltimore.

Credits

Chris Groom/Antony Goldstein - creative directors - Wieden+Kennedy

Edwards Harrison - copywriter - Wieden+Kennedy

Jeff Williams - art director - Wieden+Kennedy

Alyssa Ramsey/Vanessa Miller/Luiza Prata Carvalho/Shinya Kamata/Eric Watkins - Account team - Wieden+Kennedy

Andy Lindblade/Reid Schilperoort - strategic planning - Wieden+Kennedy

Daniel Sheniak/Reme DeBisschop/Geoff Scoones - media - Wieden+Kennedy

Anna Beth Nagel - business affairs - Wieden+Kennedy

Krystle Mortimore - interactive production director - Wieden+Kennedy

Amy Berriochoa - interactive producer - Wieden+Kennedy

Shani Storey - production assistant - Wieden+Kennedy

Brooke Salisbury - creative manager - Wieden+Kennedy

Matt Blum/Randall Garcia - studio designer - Wieden+Kennedy

Amy Corcoran/Lilly Archer - re-touching - Wieden+Kennedy

Denise Hanggi/Kristin Holder - fabrication - Wieden+Kennedy

Production company - Street Factory

Matt Kelly - co-founder - Street Factory

Allan Salmi - director, props & dimensional media production - Street Factory

Caleb Barton - director, integrated projects - Street Factory

Marie Bergen - executive producer - Street Factory

Dan Warner - project manager - Street Factory

Michael Zawlocki - artist - Street Factory