Nike: advert-top-1 by Wieden+Kennedy
- Location:
Without Baltimore, the Nike Air Force 1 might have faded out of existence. In 1984, two years after its launch, Nike wasn’t planning to continue production of the shoe, but thanks to Baltimore's enthusiastic wearers, the AF-1 continued to be made.
Celebrating the spirit of the city, the Nike Special Field Air Force 1 Mid 'For Baltimore' pays homage with B’More detailing, a custom-embroidered strap, an ’84 hangtag and comic-inspired insoles. The shoes come in a box illustrated by artist Ed Piskor, who also created a comic book telling the story of the key players who helped keep the Air Force 1 in production.
Nike has partnered with local retailer Downtown Locker Room and Baltimore community organization, Jubilee Arts, on a Baltimore youth arts program that launches in October. A mural by artist Ed Piskor will be featured on the former site of the historic store, Cinderella Shoes, and commemorative plaques will appear at Downtown Locker Room, alongside where Cinderella Shoes and Charley Rudo Sports formerly existed.
The Nike SF AF-1 Mid 'For Baltimore' is available at Downtown Locker Room in Mondawmin Mall and on Monument Street in Baltimore.
Credits
Chris Groom/Antony Goldstein - creative directors - Wieden+Kennedy
Edwards Harrison - copywriter - Wieden+Kennedy
Jeff Williams - art director - Wieden+Kennedy
Alyssa Ramsey/Vanessa Miller/Luiza Prata Carvalho/Shinya Kamata/Eric Watkins - Account team - Wieden+Kennedy
Andy Lindblade/Reid Schilperoort - strategic planning - Wieden+Kennedy
Daniel Sheniak/Reme DeBisschop/Geoff Scoones - media - Wieden+Kennedy
Anna Beth Nagel - business affairs - Wieden+Kennedy
Krystle Mortimore - interactive production director - Wieden+Kennedy
Amy Berriochoa - interactive producer - Wieden+Kennedy
Shani Storey - production assistant - Wieden+Kennedy
Brooke Salisbury - creative manager - Wieden+Kennedy
Matt Blum/Randall Garcia - studio designer - Wieden+Kennedy
Amy Corcoran/Lilly Archer - re-touching - Wieden+Kennedy
Denise Hanggi/Kristin Holder - fabrication - Wieden+Kennedy
Production company - Street Factory
Matt Kelly - co-founder - Street Factory
Allan Salmi - director, props & dimensional media production - Street Factory
Caleb Barton - director, integrated projects - Street Factory
Marie Bergen - executive producer - Street Factory
Dan Warner - project manager - Street Factory
Michael Zawlocki - artist - Street Factory