Nike: Raheem Sterling: Dream For The Next You by Wieden+Kennedy

Client: Nike
Date: Dec 2019
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Nike’s latest Just Do It film highlights the inspiring story of Manchester City and England winger and attacking midfielder Raheem Sterling, who is leading the way in supporting the next generation of athletes in England and beyond.

As a kid from the London borough of Brent, Sterling grew up dreaming of playing at Wembley Stadium. But he wasn’t expected to win his first England cap at age 17. He wasn’t expected to play more than 50 times for his country, or to win two premier league titles by 24 years old. He wasn’t expected to influence and inspire the next generation.

But he did — and he does.

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