Nike: Play For the World by Wieden+Kennedy

Client: Nike
Date: Apr 2020
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Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Its latest campaign, 'Play for the World' pays tribute to athletes training inside due to quarantine.

Credits

Creative Directors Alberto Ponte, Ryan O’Rourke

Copywriter Alex Romans

Art Director Miguel Gonzalez

Executive Producers Jake Grand, Krystle Mortimore

Producer Emily Knight

Associate Producer Shani Storey

Sr. Business Affairs Manager Maureen Doyle

Group Brand Director Andre Gustavo

Brand Director Kate Rutkowski

Brand Manager Steve Smith

Group Strategy Director Paula Bloodworth

Group Media Director Daniel Sheniak

Associate Media Director Brian Goldstein

Creative Operations Manager David Ramirez

Integrated Traffic Managers Sabrina Reddy, Billy Mucha

Executive Design Producer Alicia Kuna Design

Producer Michael Rosenau

Studio Designer Mitch Wilson

EDITORIAL

Company Joint

Editorial Editor Jasmine McCullough

Editorial Consultant Tommy Harden

Assistant Editor Andrea Seider

Post Producer Annie Rosick

Executive Producer Leslie Carthy VFX VFX

Company Joint

Editorial Flame Artist Edward Lopez

Colorist Jasmine Vazquez

VFX Producer Rebekah Koerbel

VFX Executive Producer Bugs Russell

MIX

Mix Company Joint Editorial

Audio Mixer Natalie Huizenga

Producer Annie Rosick

MUSIC SUPERVISION

Company Walker

Senior Executive Producer Sara Matarazzo

Executive Producer Stephanie Pigott

Producer Danielle Soury

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