Nike: Mamba Forever by Wieden+Kennedy

Client: Nike
Date: Feb 2020
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To many people, Kobe Bryant was more than just a basketball player. He was a father, an icon, a friend, a community member and a legend. He transcended the sport, and his passing left those who knew him, and were influenced by him, devastated.

Nike paid tribute to the former athlete with a simple-yet-touching video. The two minute film, ‘Mamba Forever’ – a reference to Bryant’s professional nickname and his attitude on the court – sees a just black screen with white type at the right side. The text changes as we hear audio of Bryant’s life and career. The word ‘Forever’ stays throughout, while the words in front of that change with the audio. It covers his high school years in Philadelphia, his two decades in the NBA, where he won championships, MVP titles and scoring records, and his role as a father and husband. Finally, just the word ‘Forever’ is seen as a Laker-yellow ‘Mamba’ in front comes into view.

On its website, Nike stated: “’Mamba Forever’ pays tribute to beloved member of the Nike family, Kobe Bryant. One of the greatest athletes of his generation, Bryant had an immeasurable impact on the world of sport and the community of basketball.”

Credits

W+K PORTLAND

Executive Creative Directors

Jason Bagley & Eric Baldwin

Creative Directors

Alberto Ponte & Ryan O’Rourke

Copywriter / Art Director

Guilherme Souza & Emma Barnett

Integrated Production

Head of Production

Matt Hunnicutt

Executive Producer

Jake Grand

Producer

Antonio Burnett

Director of Business Affairs

Amber Lavender

Business Affairs Manager

Laura Caldwell & Maggie Harasyn

Account Team

Group Brand Director

Andre Gustavo

Brand Director

Erik Wade

Brand Executive

Jon Vaughan

Media

Media Director

Reme DeBisschop

Communications Planning Supervisor

Ryan Craven | Kallie Tenzeldam

Design Studio

Design Ops Manager/Design Producer

Alicia Kuna

Studio Designer

Mitch Wilson

EDITORIAL

Company

Joint Editorial

Editor

Steve Sprinkel

Assistant Editor

Kevin Alfoldy

Post Executive Producer

Jen Milano

VFX

Company

Joint

Flame

Kevin Alfoldy

VFX Executive Producers

Bugs Russell

VFX Producer

Annie Rosick

MUSIC

Artists

Hammock

Song

Mysterium

SOUND DESIGN

Sound Design Company

Joint

Sound Designer

Noah Woodburn

MIX

Mix Company

Joint

Audio Mixer

Noah Woodburn

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