Nike: Juntas Imparables by Wieden+Kennedy

Client: Nike
Date: Aug 2018
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Nike’s ‘Just Do It’ tag has been around for decades, but in Mexico, Nike Women hasn’t been represented by the phrase – until now. ‘Juntas Imparables (Together Unstoppable)’, is a movement that is made to inspire women to make Mexico City their playground, where they can expand their human potential, according to the brand.

‘Juntas Imparables’ is the first ever Nike Women’s Just Do It campaign in Mexico. The campaign shows that the challenges of being a woman in that country are no obstacle for those who decide to achieve their goals through sport. It looks to inspire all women to see sport as fun, community building, and which gives them access to continue achieving their goals.

Mexico City is the backdrop to show strong and independent women and the frustration they experience when fighting against different obstacles – from time, traffic, and the resources to access sport. Soccer player Nayeli Rangel, boxer Mariana Juárez, runner Paola Morán, gymnast Alexa Moreno, and baseketballer Casandra Ascencio, together with other Mexican athletes, experience the joy, euphoria and unique moments in life that only sport can provide. In the spot, the women run through the heavily trafficked streets of the city, passing soccer balls, doing leaps across cars, punching their way through construction and breaking from stereotypes the entire way. One doesn’t need to speak Spanish to follow the action, as the sheer skill of the women breaks through barriers.

Together the athletes inspire other women and generations of Mexicans to join them to find their inner strength and thus move the world through sport.

‘Juntas Imparables’ was filmed in multiple locations in Mexico City. The spot was produced in collaboration with Wieden+Kennedy, directed by Australian director Tom Noakes, scored by an exclusively mixed track by Dillon Francis featuring Young Ash.

Credits

CLIENT

Nike

PROJECT NAME

Juntas Imparables // Women’s Mexico

SYNOPSIS OF SPOT

In Mexico’s first ever Nike Women’s Just Do It film, the challenges of being a woman in Mexico City are no match for a few unlikely, but determined athletes.

FORMAT

TVC / Digital // :90/:60:15s

CLIENT CONTACT

Les Green, Gui Mortensen, Martha Martinezv, Yuri Ledesma, Jesse Gordon Long, Anagha

Alreja

LAUNCH DATE

8/31

DURATION OF CAMPAIGN

2 months

W+K PORTLAND

Creative Directors

Chris Groom, Antony Goldstein, Alberto Ponte, Ryan O’Rourke

Creative

Sheena Brady

Director of Production

Matt Hunnicutt

Executive Producer

Molly Tait Tanen

Producer

Mauricio Granado

Director of Business Affairs

Amber Lavender

Business Affairs Manager

Laura Caldwell, Karen Crossley, Emily Kahn

Integrated Traffic Manager

Tim Bell, Marie Hernandez

W+K Studio

Denny Robles, Joan Comellas, Edgar Morales

Design Producer Photographer Photographer Assistant Executive Producer Photo Producer

Art Director

Dona Monroe Lucas Garrido Alma Debenath Krystle Mortimore Tedi Tsuruda

Joan Comellas

Brand Management Team

Anna Boteva, Simone Jackson

Media/Comms Team

Danny Sheniak, Reme DeBisschop, Emily Dalton, Stephanie Campbell, Vivian Zhang

Strategy

Andy Lindblade, Nathan Goldberg

PRODUCTION

Production Company

PrettyBird

Director

Tom Noakes

Executive Producer

Suzanne Hargrove

Director of Production

Tracy Hauser

Producer

Julie Sawyer

Director of Photography

Natasha Braier ASC ADF

EDITORIAL

Editorial Company

RPS

Editor

Lauren Dellara

Assistant Editor

Ben Montez

Post Executive Producer

Raná Martin

Producer

Sasha Grubor

VFX

VFX Company

The Mill

Creative Director

John Shirley

2D Lead Artists

Narbeh Mardirossian

2D Artists

Scott Johnson / Dag Ivarsoy / Yukiko Ishiwata / Chris Payne / Toby Brockhurst / Dylan

Streiff / Tim Rudgard / Robin Winfield / Martin Karlsson / Roman Yavorsky

Matte Painting

Itai Mueller

Post Executive Producer

Anastasia Von Rahl

VFX Producer

Jacklyn Ramirez

VFX Coordinator

Mary Mondrus

Shoot Supervisor

Benoit Mannequin

COLOR

Company

The Mill

Colorist

Adam Scott

Executive Color Producer

Liza Kerlin

MIX/Sound Design

Mix/ Sound Design Company

Beacon Street Studios

Mixer/Sound Designer

Rommel Molina

Mix/SD Senior Producer

Kate Vadnais

Music Ba Ba Ba by Dillon Francis featuring Young Ash

Company

Kobalt

Executive Producer

Dillon Francis