Nike: advert-body-2 by Wieden+Kennedy
- Location:
Nike’s ‘Just Do It’ tag has been around for decades, but in Mexico, Nike Women hasn’t been represented by the phrase – until now. ‘Juntas Imparables (Together Unstoppable)’, is a movement that is made to inspire women to make Mexico City their playground, where they can expand their human potential, according to the brand.
‘Juntas Imparables’ is the first ever Nike Women’s Just Do It campaign in Mexico. The campaign shows that the challenges of being a woman in that country are no obstacle for those who decide to achieve their goals through sport. It looks to inspire all women to see sport as fun, community building, and which gives them access to continue achieving their goals.
Mexico City is the backdrop to show strong and independent women and the frustration they experience when fighting against different obstacles – from time, traffic, and the resources to access sport. Soccer player Nayeli Rangel, boxer Mariana Juárez, runner Paola Morán, gymnast Alexa Moreno, and baseketballer Casandra Ascencio, together with other Mexican athletes, experience the joy, euphoria and unique moments in life that only sport can provide. In the spot, the women run through the heavily trafficked streets of the city, passing soccer balls, doing leaps across cars, punching their way through construction and breaking from stereotypes the entire way. One doesn’t need to speak Spanish to follow the action, as the sheer skill of the women breaks through barriers.
Together the athletes inspire other women and generations of Mexicans to join them to find their inner strength and thus move the world through sport.
‘Juntas Imparables’ was filmed in multiple locations in Mexico City. The spot was produced in collaboration with Wieden+Kennedy, directed by Australian director Tom Noakes, scored by an exclusively mixed track by Dillon Francis featuring Young Ash.
Credits
CLIENT
Nike
PROJECT NAME
Juntas Imparables // Women’s Mexico
SYNOPSIS OF SPOT
In Mexico’s first ever Nike Women’s Just Do It film, the challenges of being a woman in Mexico City are no match for a few unlikely, but determined athletes.
FORMAT
TVC / Digital // :90/:60:15s
CLIENT CONTACT
Les Green, Gui Mortensen, Martha Martinezv, Yuri Ledesma, Jesse Gordon Long, Anagha
Alreja
LAUNCH DATE
8/31
DURATION OF CAMPAIGN
2 months
W+K PORTLAND
Creative Directors
Chris Groom, Antony Goldstein, Alberto Ponte, Ryan O’Rourke
Creative
Sheena Brady
Director of Production
Matt Hunnicutt
Executive Producer
Molly Tait Tanen
Producer
Mauricio Granado
Director of Business Affairs
Amber Lavender
Business Affairs Manager
Laura Caldwell, Karen Crossley, Emily Kahn
Integrated Traffic Manager
Tim Bell, Marie Hernandez
W+K Studio
Denny Robles, Joan Comellas, Edgar Morales
Design Producer Photographer Photographer Assistant Executive Producer Photo Producer
Art Director
Dona Monroe Lucas Garrido Alma Debenath Krystle Mortimore Tedi Tsuruda
Joan Comellas
Brand Management Team
Anna Boteva, Simone Jackson
Media/Comms Team
Danny Sheniak, Reme DeBisschop, Emily Dalton, Stephanie Campbell, Vivian Zhang
Strategy
Andy Lindblade, Nathan Goldberg
PRODUCTION
Production Company
PrettyBird
Director
Tom Noakes
Executive Producer
Suzanne Hargrove
Director of Production
Tracy Hauser
Producer
Julie Sawyer
Director of Photography
Natasha Braier ASC ADF
EDITORIAL
Editorial Company
RPS
Editor
Lauren Dellara
Assistant Editor
Ben Montez
Post Executive Producer
Raná Martin
Producer
Sasha Grubor
VFX
VFX Company
The Mill
Creative Director
John Shirley
2D Lead Artists
Narbeh Mardirossian
2D Artists
Scott Johnson / Dag Ivarsoy / Yukiko Ishiwata / Chris Payne / Toby Brockhurst / Dylan
Streiff / Tim Rudgard / Robin Winfield / Martin Karlsson / Roman Yavorsky
Matte Painting
Itai Mueller
Post Executive Producer
Anastasia Von Rahl
VFX Producer
Jacklyn Ramirez
VFX Coordinator
Mary Mondrus
Shoot Supervisor
Benoit Mannequin
COLOR
Company
The Mill
Colorist
Adam Scott
Executive Color Producer
Liza Kerlin
MIX/Sound Design
Mix/ Sound Design Company
Beacon Street Studios
Mixer/Sound Designer
Rommel Molina
Mix/SD Senior Producer
Kate Vadnais
Music Ba Ba Ba by Dillon Francis featuring Young Ash
Company
Kobalt
Executive Producer
Dillon Francis
