Nike: Giannis Antetokounmpo: Mt. Olympus by Wieden+Kennedy

Client: Nike
Date: May 2019
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This year Giannis Antetokounmpo has risen to become one of the best players in the NBA, and, fittingly was voted Season MVP. For the release of his signature Nike shoe - the first European player to get one Nike and Wieden+Kennedy put a hoop on the top of Mount Olympus, the highest point in Greece and the ancient home of the Greek Gods.

Putting the hoop at the highest point in his home country represents the incredible journey he's gone on from one of Athens's poorest suburbs to the top of the NBA, fueled by hard work, desire and a crazy dream. Nike wanted kids all around to world to be inspired by the knowledge that no matter where you start, you can reach anywhere you can dream of. That's why the line on the backboard reads: "Fate can start you at the bottom. Dreams can take you to the top."

A special hoop so that the mountain did not have to be drilled into, or otherwise damage it in any way. No sacred mountains were harmed in the making of this campaign.

Credits

NIKE

Phil Jacobson

Director Brand Exp EMEA

Eric Nelson

Brand Manager EMEA

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director

Eric Quennoy, Mark Bernath

Creative Director

Craig Williams, Evegeny Primachenko

Art Director

Jeff Lam

Copywriter

Alex Bower, Tim Coleman

Head of Broadcast Production

Joe Togneri

Broadcast Producer

Eline de Roo

Group Account Director

Kathryn Addo

Account Director

Franky Wardell

Account Manager

Fulvio Itagiba

Head of Planning

Martin Weigel

Head of Comms & Digital Strategy

Danielle Pak

Head of Design

Joe Burrin

Studio Director

Lizzie Murray

Motion Designer

Gustav von Platen, Marco van der Vlag

Studio Artist

Noa Redero

Project Manager

Caroline Kosse

Business Affairs

Michael Graves

FILM PRODUCTION

PRODUCTION COMPANY

Yard

Director

Quentin van den Bossche

Director of Photography

Tassos Fitros

Producer

George Tsitsas - Eleni Grigoraskou

Executive Producer

Dimitris Alexopoulos

EDITING COMPANY

Editor

Hiro Ikematsu

AUDIO POST

WAVE STUDIOS

Sound Designer/Mixer

Alex Nicholls‑Lee

MUSIC

Artist / Title

Hiro Ikematsu

POST PRODUCTION

GLASSWORKS

Flame

Kyle Obley

Blake Huber

3D

Callum Austin

Colorist

Scott Harris

Producer

Dave Moore

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