The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Nike
Date: Apr 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
8 votes

An interactive running experience took place over the course of two days, live at Microsoft Square in Los Angeles. In the Game of Go, players could create (and subsequently become) avatars within a virtual race where they must react to a series of obstacles in a video game world.

Three players raced against one another on giant, double-wide, treadmills that gave players a chance to run, jump, zig-zag, and sprint uphill in an exhilarating, 400 meter race like no other. Some made it, while others didn't, resulting in some players wiping out and swinging from their harnesses. In the end, only one player per race came out victorious.

The entire race was captured on huge screens at Microsoft Square and Circa for all to see. This event was part of the Choose Go campaign to launch new Nike Epic React running shoes.