The Drum Awards Festival - Extended Deadline

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Client: Nike
Date: Sep 2018
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In a new short film, ‘Dream Crazy,’ not only does former 49ers and University of Nevada star Colin Kaepernick narrate the latest ‘Just Do It’ spot, he makes an appearance as he continues his theme of sacrificing everything for what you believe.

Nike stated on its news website that, to celebrate the rich diversity embedded within its signature tagline, the second film in the series, ‘Dream Crazy,’ focuses on a collection of stories that represent athletes who are household names and those who the company feels should be. The common denominator is that all the athletes represented in the film leverage the power of sport to move the world forward.

Along with inspirational professionals, like LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge, the two-minute film shines the spotlight on incredible athletes, including: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10-years-old has become a force on his wrestling team; Charlie Jabaley, an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversing the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who played linebacker and was named homecoming queen during her high school senior season.

Other emerging professional athletes and world champions alike who make the cut are: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer's Women’s National Team.


Agency: Wieden+Kennedy

Client: Nike