Nike and Dick's: Play Like You Own It by Wieden+Kennedy
- Location:
The latest spot from Nike and Dick’s Sporting Goods by Wieden+Kennedy, ‘Play Like You Own It,’ shows several different kids taking the reins for their own training, going to the limits but having fun while doing it. According to a release, the ad shows viewers that somewhere along the line, sport became too specialized and standardized. It stopped being play and became work, and in doing so, lost some of the heart of the very people who make sport great: kids.
Watching the kids take their respective sports back is inspiring and exhilarating. In one scenario, kids in batting helmets and wearing baseball gloves sneak on to a golf driving range and dive and slide in their attempts to catch speeding golf balls. In another, a boy and girl kick a soccer ball through the legs of cows in a tight pen, in an attempt to hone their skills. We also see lacrosse players using eggs rather than balls to sharpen their catching abilities; a soccer player kicking balls from a rooftop field over to a cross-street building; a tennis player hitting against multiple ball cannons; two kids trying to evade squirting fountain blasts with their basketballs; and a football player trying to thread the needle on a pass to a moving truck.
The spot launched today (July 13) and is currently playing pre-roll at cinemas and digitally on Nike and DSG channels as well as athlete handles. The commercial will air on broadcast around the ESPYs on July 18.
Credits
Agency: W+K Portland
Creative Directors: Chris Groom & Antony Goldstein, Ryan O’Rourke & Alberto Ponte
Copywriter: Guilherme Souza
Art Director: Naoki Ga
Creative Manager: Dona Monroe
Integrated Production
Head of Production: Matt Hunnicutt & Mike Davidson
Executive Producer: Molly Tait Tanen
Producer: Danielle Magee
Associate Producer: Emily Knight
Business Affairs: Nestor Gandia
Director of Business Affairs: Amber Lavender
Integrated Traffic Manager : Maggie Harasyn
Integrated Traffic Supervisor: Tim Bell
Account Team
Group Brand Director: Vanessa Miller
Brand Director: Luiza Prata Carvalho
Brand Manager: Erik Wade
Asst. Brand Executive: William Frazier
Strategy
Global Group Strategy Director: Andy Lindblade
Brand Strategy Director: Nathan Goldberg
Brand Strategist: Reid Schilperoort
Media
North America Media Director: Reme DeBisschop
Communications Planning Supervisor: Ryan Craven
Communications Planning Supervisor: Geoff Scoones
Media Planner: Justin Bradley
W+K Studios
Studio Designer: Chris Streger
Creative Manager: Dona Monroe
PRODUCTION
Company: Imperial Woodpecker
Director: Stacy Wall
Managing Partner, Executive Producer: Doug Halbert
Executive Producer: Charlie Cocuzza
Line Producer: Anita Wetterstedt
Director of Photography: Larkin Seiple
EDITORIAL
Company: Work Editorial
Editor: Rich Orrick, Ben Jordan
Assistant Editor: Josh Sasson
Post Producer: Brandee Probasco
Executive Producer: Marlo Baird
VFX & Color
Company: The Mill
Colorist: Adam Scott
Creative Director: John Shirley
Executive Producer: Anastasia von Rahl
Senior Color Producer: Liza Kerlin
VFX Senior Producer: Dan Love
VFX Senior Producer: Ben Foster
Production Coordinator: Ade Macalinao
Music Company: Walker Music
Executive Producer: Sara Matarazzo, Stephanie Pigott
Music Coordinator: Danielle Soury
Sound Design and Mix
Company: Eleven Sound
Mixer: Jeff Payne
Assistant Mixer: Andrew Smith
Producer: Maddee Bonniot
Executive Producer: Melissa Elston