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WWE: We're All Superstars by Wieden+Kennedy New York

Client: WWE
Date: Aug 2019
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Fox Sports is debuting a campaign this weekend to celebrate WWE Smackdown’s move from USA to Fox. The campaign is an ode to the ways WWE superstars have transcended the world of wrestling sport entertainment and permeated pop culture with their moves, mannerisms and quirks.

The first spot of the ‘We’re All Superstars’ campaign shows a wide range of everyday and celebrity WWE fans embracing their inner WWE superstar, including a waiter who throws down a tray of drinks to coax ‘Stone Cold’ Steve Austin into a brawl, a shopper who takes down a mannequin with a wicked drop move, and a construction worker who gives The Rock’s signature eyebrow lift.

The campaign will consist of four total spots, with the three fan-focused videos coming in the next few weeks. Celebrity cameos in the anthem spot include WWE Superstars Austin, John Cena, Kofi Kingston, Becky Lynch, Ric Flair, Charlotte Flair, The Undertaker and The Rock, together with celebrities including Snoop Dogg, Gordon Ramsay and athletes from across the sports world.

Credits

Client: Fox Sports

AGENCY: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

CREATIVE DIRECTORS: Gary Van Dzura, Christine Gignac

COPYWRITER: Patrick DeYoung

ART DIRECTOR: Meredith Marino

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

SENIOR PRODUCER: Dom Tunon

PRODUCER: Alexey Novikov

ACCOUNT DIRECTOR: Alex Scaros

ACCOUNT SUPERVISOR: Liz Lindberg

PROJECT MANAGER: Carly Lissak

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

BUSINESS AFFAIRS: Lindsey Timko

TRAFFIC: Sonia Bisono

PRODUCTION COMPANY: O POSITIVE

DIRECTOR: Brian Billow

EXECUTIVE PRODUCER: Ralph Laucella, Marc Grill

HEAD OF PRODUCTION: Devon Clark

PRODUCER: Brady Vant Hull

GREEN POINT PICTURES

HEAD OF PRODUCTION: Karen Berkowitz

EXECUTIVE PRODUCER: Tatiana Rudzinski

PRODUCER: Leo Veras

PRODUCER: Luke Stevens

EDITORIAL COMPANY: FINAL CUT

EDITOR: Michael Dart Wadsworth, Spencer Campbell

POST PRODUCER: Lareysa Smith

EXECUTIVE PRODUCER: Sarah Roebuck

EDITORIAL ASSISTANT: Sophie Solomon

VFX COMPANY: SIGNIFICANT OTHERS

CREATIVE DIRECTOR/VFX ARTIST: Dirk Greene

VFX ARTIST: Nicholas Renaudeau

MOTION GRAPHICS ARTIST: Phil Brooks

VFX PRODUCER: Alek Rost

TELECINE COMPANY: COLOR COLLECTIVE

COLORIST: Alex Bickel

COLOR ASSIST: Alex Jimenez

EXECUTIVE PRODUCER: Claudia Guevara

MIX AND SOUND DESIGN COMPANY: MACHINE

MIXER/SOUND DESIGNER: T. Terressa Tate

SOUND ASSIST: Amanda Fuentes

PRODUCER: Alek Rost

TRACK: "I Won't Do What You Tell Me" (Stone Cold Steve Austin Theme)

“Rest In Peace” (The Undertaker theme)

“Celtic Invasion” (Becky Lynch Theme)