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Michelob Ultra: “Happy” Super Bowl by Wieden+Kennedy New York

Date: Jan 2021
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Michelob Ultra unveiled its Super Bowl commercial which poses a thought-provoking question on the role joy plays in success. People have long been told that success requires commitment, grit, hard work and determination. And while that’s all true, Michelob Ultra believes that joy is an equally important ingredient in the journey to winning.

The 60-second spot, 'Happy,' enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy.