Ford and Dr Pepper: Expedition x Dr Pepper 15pk Partnership by Wieden+Kennedy New York
- Location:
Everything’s bigger in Texas. So what happens when you combine two of the biggest Texas brands: Ford and Dr Pepper? You get a perfectly-sized collaboration.
Everything about the latest Ford Expedition is 'Built to be a Better Big.' Keeping that in mind, Ford and Dr Pepper are coming together to spotlight some of the ‘biggest’ features of the new Expedition, in their biggest market – Texas.
To highlight the Expedition’s 15-cup holder capacity, Ford and Dr Pepper are producing limited edition 15-packs of soda, bringing them to the Texas State Fair in Dallas, for one of the biggest football rivalries of the year on Oct 12.
Ford will be hosting an activation at the Shell station by the State Fair entrance, where fair-goers and fans have the chance to win the specialty 15-packs, in addition to a social giveaway for Texas fans.
Credits
CLIENT - Ford Motor Company
W+K NEW YORK
Executive Creative Director - Karl Lieberman
Creative Directors - Eric Helin, Stuart Jennings
Copywriter - Thea Ryan
Art Director - Michael Lee
Head of Integrated Production - Nick Setounski
Executive Producer - Alison Hill
Senior Producer - David Niblick
Studio Production Designer - Napoleon Nicdao
Retouching - Kevin Walker
Managing Director - Neal Arthur
Group Account Director - Mike Welch
Account Director - Phil Pennington
Account Supervisor - Jamie Robinson
Account Executive - Sydney Gayner, Mac Hall
Director of Brand Strategy - Dan Hill
Strategy Director - Alix Toothman
Head of Social - John Petty
Social Strategist - Leah Greene
Business Affairs - Anna Beth Nagel
Project Manager - Yann Samuels
Photography - Kristin Gladney
PR Director - Theresa Collins
PR Manager - Sanam Shah
XPERIENCE COMMUNICATIONS
Executive Producer - Renee Roberson
Executive Producer - Jeff Gunning
Producer - Amy Trudeau
Onsite Producer - Jen Roe
Lead Registration - Nora Granados
