Ford and Dr Pepper: Expedition x Dr Pepper 15pk Partnership by Wieden+Kennedy New York

Date: Oct 2019
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Everything’s bigger in Texas. So what happens when you combine two of the biggest Texas brands: Ford and Dr Pepper? You get a perfectly-sized collaboration.

Everything about the latest Ford Expedition is 'Built to be a Better Big.' Keeping that in mind, Ford and Dr Pepper are coming together to spotlight some of the ‘biggest’ features of the new Expedition, in their biggest market – Texas.

To highlight the Expedition’s 15-cup holder capacity, Ford and Dr Pepper are producing limited edition 15-packs of soda, bringing them to the Texas State Fair in Dallas, for one of the biggest football rivalries of the year on Oct 12.

Ford will be hosting an activation at the Shell station by the State Fair entrance, where fair-goers and fans have the chance to win the specialty 15-packs, in addition to a social giveaway for Texas fans.

Credits

CLIENT - Ford Motor Company

W+K NEW YORK

Executive Creative Director - Karl Lieberman

Creative Directors - Eric Helin, Stuart Jennings

Copywriter - Thea Ryan

Art Director - Michael Lee

Head of Integrated Production - Nick Setounski

Executive Producer - Alison Hill

Senior Producer - David Niblick

Studio Production Designer - Napoleon Nicdao

Retouching - Kevin Walker

Managing Director - Neal Arthur

Group Account Director - Mike Welch

Account Director - Phil Pennington

Account Supervisor - Jamie Robinson

Account Executive - Sydney Gayner, Mac Hall

Director of Brand Strategy - Dan Hill

Strategy Director - Alix Toothman

Head of Social - John Petty

Social Strategist - Leah Greene

Business Affairs - Anna Beth Nagel

Project Manager - Yann Samuels

Photography - Kristin Gladney

PR Director - Theresa Collins

PR Manager - Sanam Shah

XPERIENCE COMMUNICATIONS

Executive Producer - Renee Roberson

Executive Producer - Jeff Gunning

Producer - Amy Trudeau

Onsite Producer - Jen Roe

Lead Registration - Nora Granados

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