Bostonians love Boston – they never want to leave. And with Delta, they don’t have to. Because if you like this Boston, Delta can take you to try another Boston. This idea is at the heart of Delta and Wieden+Kennedy NY’s latest work, which celebrates the hometown pride that Bostonians are famous for.
To represent the numerous locations Delta travels to from Boston, the brand is creating a mobile souvenir shop that has unique items from different Bostons worldwide. Whether it's wool scarves from Boston, Ireland, or Key lime pies from Boston Drive, Florida, each item in 'The Boston to Boston Souvenir Shop' will represent the characteristics of another Boston. Visitors will have the chance to purchase these unique items in either SkyMiles or dollars, while learning the stories of the artisans, creators, and merchants behind them. All the proceeds from the items will go directly back to the local artists.
The truck will also include a map comprised of 50 destinations that Delta flies to/from Boston, and attendees will be invited to play for the chance to win Delta trips. If they choose a golden peg from the map, they’ll win a round trip ticket to anywhere Delta flies from Boston.
In addition to the truck, the activation will include OOH across the city, with quips like, “There’s a Boston out there that’s even more Irish than this one.” The schedule is:
September 19: High St & Atlantic Ave, 11am-6pm
September 20: North St & Congress St, 11am-6pm
September 21: 60 Seaport Blvd, 11am-6pm
Wieden+Kennedy New York
Delta Air Lines