Bud Light: #PostyBar and #PostyStore by Wieden+Kennedy New York
- Location:
Bud Light unveiled “#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up its biggest marketing moment of the year to the fans. Bud Light made two humorous ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.
Through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.
“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”
Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone.
“#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both - who doesn’t love a happy ending?
The second spot, “#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.
Credits
#POSTYBAR
CLIENT CONTACT: BUD LIGHT, A-B INBEV
US CHIEF MARKETING OFFICER Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT Andy Goeler
BRAND DIRECTOR, BUD LIGHT Joe Lennon
HEAD OF EXPERIENTIAL MARKETING Ryan Mortimer
DIRECTOR OF EXPERIENTIAL Shana Barry
DIRECTOR OF MARKETING COMMUNICATIONS Miles Ritenour
DIGITAL DIRECTOR, BUD LIGHT Conor Mason
DIGITAL BRAND MANAGER, BUD LIGHT Lindsay Cozen
LAUNCH DATE: 1/29/20
DURATION OF CAMPAIGN: 13 weeks
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Brandon Henderson & John Parker
COPYWRITER: Garrick Sheldon
ART DIRECTOR: Marc Duran
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Jessica Griffeth
AGENCY POST PRODUCER: Dave Lambert
GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT SUPERVISOR: Bianca Nikic
ACCOUNT EXECUTIVE: Carla Caban
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt
PRODUCTION COMPANY: O Positive
DIRECTOR: Jim Jenkins
EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill
LINE PRODUCER: Marc Grill
DIRECTOR OF PHOTOGRAPHY: Gulya Pados
EDITORIAL COMPANY: Arcade Edit
EDITOR: Dave Anderson
POST PRODUCER: Andrew Cravotta
EXECUTIVE PRODUCER: Sila Soyer
EDITORIAL ASSISTANT: Thomas Bergerstock
VFX COMPANY: The Mill
BIDDING PRODUCER: Clairellen Wallin
PRODUCER: Claudia Gaspar
PRODUCTION COORDINATOR: Nathan Niamehr
SHOOT SUPERVISOR: Nathan Kane
2D LEAD: Nathan Kane
2D ARTISTS: Hailey Akashian, Michael Almodovar, Jacob Coy,
James Cudahy, Drew Maloney, Vi Nguyen, Luke
Parsons, Rosi Ruiz, Kate Veneman
3D LEAD: James Mulholland
3D ARTISTS: Juan Carlos Barquet, Arman Matin, Keith McMenamy,
Emily Meger, Casey Reuter, Catherine Shen, Quinn
Thompson
DESIGNER: David Nelson
TELECINE COMPANY: Company 3
COLORIST: Tim Masick
PRODUCER: Kevin Breheny
MIX COMPANY: Soundlounge
MIXER: Tom Jucarone
EXECUTIVE PRODUCER: Becca Falborn
#POSTYSTORE
CLIENT CONTACT: BUD LIGHT, A-B INBEV
US CHIEF MARKETING OFFICER Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT Andy Goeler
BRAND DIRECTOR, BUD LIGHT Joe Lennon
HEAD OF EXPERIENTIAL MARKETING Ryan Mortimer
DIRECTOR OF EXPERIENTIAL Shana Barry
DIRECTOR OF MARKETING COMMUNICATIONS Miles Ritenour
DIGITAL DIRECTOR, BUD LIGHT Conor Mason
DIGITAL BRAND MANAGER, BUD LIGHT Lindsay Cozen
LAUNCH DATE: 1/29/20
DURATION OF CAMPAIGN: 13 weeks
AGENCY: W+K NEW YORK
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
CREATIVE DIRECTORS: Brandon Henderson & John Parker
COPYWRITER: Garrick Sheldon
ART DIRECTOR: Marc Duran
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Jessica Griffeth
AGENCY POST PRODUCER: Dave Lambert
GROUP ACCOUNT DIRECTOR: Brandon Pracht & Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT SUPERVISOR: Bianca Nikic
ACCOUNT EXECUTIVE: Carla Caban
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt
PRODUCTION COMPANY: O Positive
DIRECTOR: Jim Jenkins
EXECUTIVE PRODUCER: Ralph Laucella & Marc Grill
LINE PRODUCER: Marc Grill
DIRECTOR OF PHOTOGRAPHY: Gulya Pados
EDITORIAL COMPANY: Arcade Edit
EDITOR: Dave Anderson
POST PRODUCER: Andrew Cravotta
EXECUTIVE PRODUCER: Sila Soyer
EDITORIAL ASSISTANT: Thomas Bergerstock
VFX COMPANY: The Mill
BIDDING PRODUCER: Clairellen Wallin
PRODUCER: Claudia Gaspar
PRODUCTION COORDINATOR: Nathan Niamehr
SHOOT SUPERVISOR: Nathan Kane
2D LEAD: Jimmy Bullard
2D ARTISTS: Hailey Akashian, Michael Almodovar, Jacob Coy,
James Cudahy, Drew
Maloney, Vi Nguyen, Luke Parsons, Rosi Ruiz, Kate
Veneman
3D LEAD: James Mulholland
3D ARTISTS: Juan Carlos Barquet, Arman Matin, Keith McMenamy,
Emily Meger, Casey Reuter, Catherine Shen, Quinn
Thompson
DESIGNER: Clemens den Exter
TELECINE COMPANY: Company 3
COLORIST: Tim Masick
PRODUCER: Kevin Breheny
MIX COMPANY: Soundlounge
MIXER: Tom Jucarone
EXECUTIVE PRODUCER: Becca Falborn
SOUND DESIGN COMPANY: Henry Boy
SOUND DESIGNER: Bill Chesley
PRODUCER: Kate Gibson
STRATEGY DIRECTOR: Stephane Missier
