The Drum Awards Festival - Extended Deadline

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Client: Bud Light
Date: Jan 2021
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Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, titled 'Last Year’s Lemons.'

Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the new Bud Light Seltzer Lemonade.

During the Super Bowl, Bud Light Seltzer Lemonade will also encourage fans to turn a lemon of a play into Bud Light Seltzer Lemonade. When there’s a turnover by either team, fans watching the Super Bowl can enter for a chance to win a case worth of Bud Light Seltzer Lemonade, by tweeting with #LemonsIntoLemonade and #Sweepstakes.

Bud Light Seltzer Lemonade launched earlier this month, bringing the bold flavor of lemonade with the refreshing bubbliness of seltzer. Available now nationwide, the Bud Light Seltzer Lemonade variety pack features four new flavors including Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade.